We’re thrilled to bring you our first guest blog by web pioneer, author, keynote speaker, and digital marketing strategist, Aliza Sherman. Aliza is renowned for her expertise in social media marketing, and she has established herself as a valuable resource for anyone interested in the practical applications of emerging technologies and social networks.
When we started researching and writing our new e-book, Pinterest: A Guide for Nonprofits and Associations, reaching out to Aliza for her take on the up-and-coming social sharing site was a no-brainer. We’re so pleased that she took the time to help out and share her thoughts with us here.
The way we communicate with others has changed forever. Ten years ago, none of us were using Facebook, Twitter or LinkedIn to further our missions or reach out to our stakeholders. We weren’t soliciting donations from our social networks because those interconnected websites that connected us to our friends, family, followers and fans did not yet exist.
In less than a decade, sites like YouTube, Facebook, Twitter, LinkedIn, and now Pinterest have transformed the way we communicate forever. Our messages have to be more concise, more compelling, more interconnected, often with links, images, and video. They have to be worth repeating, sharing, retweeting, reposting and also be in a format and on a platform where these actions can happen easily.