In order to apply for an EDU Advantage membership, students were required to complete an online application and provide B&H with a copy of a course ID or schedule. It took up to 48 hours for a customer service representative to approve or deny the application. Customers could not make purchases using the member discounts until their applications had been validated and approved.
B&H utilized SheerID’s student verification API to create a custom verification process for students applying to the EDU Advantage program.
If I’m a student applying for a discount, then I am a shopper who is ready to make a purchase. We suspected that if we could speed up the approval process, EDU Advantage members would make their first purchase sooner. Not only did initial purchases occur 50-80 days sooner, students verified by SheerID are spending a little more.
“SheerID dramatically improved our buying and approval process,” says Michael Solomon, EDU Marketing Manager at B&H Photo and Video. “SheerID verification is much faster than our old, manual process. Our EDU Advantage program runs more efficiently, and we’re providing students with a better user experience.”
Upon implementation, the maximum turn-around time decreased from 48 hours to 20 minutes.