Client Success: Birdies for the BraveAccurate and Scalable Military Verification

Highlights:

  • SheerID prevented over $400K worth of fraud in the last year.
  • The number of vouchers distributed by SheerID quadrupled, year-over-year.
  • The number of tournaments that use SheerID for verification doubled in the past year.

Challenge:

Birdies for the Brave has offered free or discounted admission to PGA events like the Honda Classic and THE PLAYERS Championship to service members and veterans for years by checking ID at the gate. Now over 75,000 people volunteer to check tickets at hundreds of events each year, and training them on military ID identification isn’t feasible. On top of that, as Marc Raiken, Public Relations and Community Outreach Coordinator, told The Register-Guard in 2013, “[We] also tried having people apply online for vouchers that they could download and use for admission. But those were getting resold.”

Solution:

SheerID created a custom portal for Birdies for the Brave where members of the military community can check to see what golf tournaments and events are coming up, get instantly verified, and receive a unique, downloadable voucher to present at the gate.

Birdies for the Brave has worked with SheerID for three years as our verification solution for our military ticketing programs. We value our relationship and appreciate what they do for us and the military community.

Anne Davis, Director of PR & Community Outreach, PGA TOUR

Benefits:

In the first few months of the partnership, more than 10,000 golf fans with military affiliations received free or discounted tickets to watch pros golf and enjoy complimentary food and drinks. Now the popularity of the Birdies for the Brave program is on the rise.