Client Success: Bunion BootieReaching Targeted Audiences with Strategic Discounting


  • 40% of consumers who visit the offer pages attempt verification
  • 51% of verified customers go on to complete a purchase
  • 30% of Bunion Bootie’s customers re-purchase
  • Based on the success of the military program, Bunion Bootie introduced a teacher discount as well

SheerID’s service is dependable and provides a great opportunity to give discounts to those that serve.

Founder, Bunion Bootie


In 2013, Bunion Bootie introduced a Military Discount Program in response to overwhelming interest expressed by active duty military and other members of the military community. Distributing the discount was simple, but figuring out how to broadcast the news of the military offer without introducing the possibility of fraud was a challenge.


SheerID’s hosted verification solution ensure fraud would be eliminated from Bunion Bootie’s offer. When military customers and teachers click the button labeled “Click Here to Get Started”, they are directed…