Client Success: FatheadHow to Keep a Military Discount Exclusive

Highlights:

  • 700% increase in military engagement
  • 70% of verified military members were new Fathead customers
  • 60% increase in unique visitors to their military landing

Challenge:

As part of their military appreciation program and initiatives, Fathead wanted to offer an exclusive
sweepstakes for members of the U.S. Military and their families, as well as an everyday military discount on their graphics products. They also needed an easy way to verify military status so these special offers would not become widely available to the general population. It was important to find a way to protect these offers without requiring a service member to share sensitive information.

Solution:

When key decision makers at Fathead learned about SheerID’s military verification service, they knew SheerID was the right solution for protecting their military appreciation programs. Fathead launched with a military-only sweepstakes in July 2012, and in March 2013, they added an exclusive everyday discount of 20% for active service members and their immediate family. SheerID also audits the sweepstakes entries that Fathead receives each month, and returns a list of verified active duty and family members that Fathead uses to randomly select their monthly sweepstakes winners.

We were impressed by SheerID's expertise and knowledge. We wanted to secure military status, and to do it in a seamless way. When we added an everyday military discount, we saw a significant increase in unique visitors, with an even greater increase when we gave more exposure to the program.

Molly McLeod, Marketing Project Manager, Fathead

Benefits:

Based on their internal reporting, Fathead feels confident that they are only providing the discount to eligible military members and that the military community is actively using the discount. When Fathead launched the everyday discount, they experienced a dramatic increase in military interest. Military engagement increased 700% and unique visitors to their military landing page increased 60%.

After Fathead felt confident that the military community was responding to the discount, they added a link to the military landing page from their homepage and saw instant results.