Client Success: LEGOLAND FloridaGenerating Sales and Goodwill with the Military Community


  • LEGOLAND Florida Resort received an ROI of $27 for every $1 spent on verification.
  • 17% of successfully verified service members purchased tickets online.
  • On average, each military customer bought 3.6 tickets per transaction.


LEGOLAND Florida Resort needed a way to bring their special ticket pricing for military members online without having to worry about fraud. Prior to SheerID, Military families could not pre-purchase military tickets online, which made it difficult for many off-base members to purchase tickets ahead of time.


LEGOLAND Florida Resort teamed up with SheerID to introduce an exclusive online promotion for service members: Up to 25% off tickets, plus a second day free. The offer is hosted by SheerID, but remained within the existing LEGOLAND Florida Resort customer journey.

We’re delighted to partner with SheerID to ensure that obtaining a discount is an easy, efficient process, and one that protects the exclusivity of this valued perk for U.S. service members and their families.

Rex Jackson, Director of Marketing and Sales , LEGOLAND Florida


SheerID’s military eligibility verification prevented customers who did not serve in the military from purchasing the military package, and according to the Vice President of Marketing and Sales for LEGOLAND Florida Resort’s noted there was a terrific response and significant increase in military guests to the resort. Not to mention a massive ROI.