Client Success: Provide CommerceReaching Teachers through Strategic Discounting

Highlights:

  • 37% of the verified teachers made a purchase from Shari’s Berries or ProFlowers
  • over 200 last-minute orders were placed by teachers in time for Valentine’s Day

Challenge:

The Provide Commerce team wanted to reach teachers exclusive discounts from ProFlowers and Shari’s Berries for Valentine’s Day. Verified K-12 teachers, college faculty, and school administrators received the deepest discounts Provide Commerce offered for Valentine’s Day that year, so they needed to make sure that only verified educators could redeem the offers.

Solution:

SheerID quickly built and hosted a custom landing that included the details for both offers and a short verification form. After they were verified, educators received a one-time use coupon code that was valid at either e-commerce site, and they were redirected to ProFlowers.com or SharisBerries.com to shop for bouquets, candy, and other gifts. On February 10th, 2014, an email was sent to nearly 190K teachers by one of SheerID’s marketing partners to inspire teachers who needed last minute gifts for their valentines to purchase from ProFlowers or Shari’s Berries.

Benefits:

Provide Commerce was so impressed with their results and ROI that they ran a similar campaign for Mother’s Day.