Client Success: ShindigzIncreasing reach by eliminating the risk of discount abuse


  • a 35% increase in military sales
  • 32% growth year-over-year in the month of November for Veterans Day
  • orders increased 185% & overall sales were up 235%

Shindigz credits the lift in overall sales and orders, at least in part, to the growth of their military appreciation program.


Shindigz, a family operated party company, began offering a discount to honor military service, but without a verification solution, they didn’t want the offer to go viral because of the risk of fraud.


Shindigz’s verification process is triggered by a coupon code that customers enter during checkout. Once the customer’s military affiliation is verified, a 20% discount is automatically applied to all the items in their cart.

Working with SheerID to verify the military member online is so seamless and quick.

Jacquie Downey, Director of Sales and Marketing,


Once Shindigz’s military offer was protected by SheerID, their marketing team expanded their digital marketing campaigns and broadcast the military coupon code in their email blasts, through their affiliate program, in press releases, on their web site, and by reaching out directly to military bloggers and other influential members of the military community.