Client Success: Tommy HilfigerAligning In-store and Online Messaging

Highlights:

  • Within three months, the three promotions accounted for 10% of total site sales.
  • On average, Tommy Hilfiger has received a $15 ROI on this campaign.

The biggest benefits we’ve seen from SheerID’s verification service are that it allows us to align Tommy.com with our in-store discounting messages and segment our email communication.

Challenge:

Tommy Hilfiger already offered a military discount in-stores, but they couldn’t honor the discount online. They needed SheerID to provide a consistent user experience for military customers shopping on Tommy.com.

Solution:

In addition to bringing their 15% military discount online, the team at Tommy Hilfiger decided to establish two new evergreen offers of 15% off for college students and teachers. To speed up integration…