Close your eyes and picture a college student.
Ok, open your eyes. In your mind’s eye did you just imagine a perky, 18-year-old with a ponytail who bunks in a dorm with her new roommate? Or did you think of a frat boy with enough energy to pull all-nighters and still stumble to Bio at 8am the next morning? If so, it might be time for you to take a fresh look at what a college student actually looks like these days, and re-evaluate your college student marketing plans accordingly.
Tweet About It!
Here are a couple tweetable facts you can share.
- Only 15% of students attend 4 year colleges & live on campus. #ThisIsWhatACollegeStudentLooksLike
- 25% of college students are over the age of 30. #ThisIsWhatACollegeStudentLooksLike
- 27% of college students have kids. #ThisIsWhatACollegeStudentLooksLike
- 900K college students used post-military service tuition benefits #ThisIsWhatACollegeStudentLooksLike
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