So you want to offer a military discount? Good for you! A military discount is not only a great way to show your support for our troops, it’s also a smart way to grow your business and reach new customers. The military market is huge. Of course you probably already realize you can’t just decide to offer a discount to military one day, and expect servicemen and women to magically show up at your door the next. We recommend trying these 5 effective tips to help spread the word about your awesome new military discount.
1. Be genuine.
From franchise “opportunities” to real estate “deals”, there are so many scammers out there pursuing veterans and military retirees, it’s no wonder the military market views some special military promotions with suspicion. Keep it simple; offer a discount and a sincere “Thank you for your service.” 94% of present and past military personnel say they notice when companies are “military-friendly” and have a positive impression of those companies. To be perceived as military-friendly, your message needs to be truthful, transparent, and come from the heart.