Tap into the $16B buying power of college students
Marketing to college students should be simple. Every year, over 20 million people attend a university or junior college – many for the first time. That’s millions of prime consumers in the market for everything from new furniture and textbooks to the latest in fashion, tech, media and more. They’re plugged into multiple advertising channels from new media – social networks, news, blogs – and traditional outlets like tv, radio, campus newsletters – you name it. It should be so simple to reach college students, so why isn’t it?