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SheerID

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Mission:

SheerID- rescuing online shoppers from antiquated, exasperating discount verification systems one ecommerce website at a time.

SheerID is an innovative technology company, whose flagship platform offers instant, accurate identity verification, enabling retailers and associations to offer exclusive, targeted discounts and special offers online. We have developed a verification gateway that allows immediate, online proof of identity with a turn-key shopping cart plug-in. Our solution is instant, seamless and accurate. We prevent fraud, protecting both the offered discount and margin.

We are a team of marketing geeks, programming whiz kids, and creative account advisors who are transforming the world of ecommerce. We get ridiculously excited by terms like increased ROI, sky rocketing conversion rates, and reduced expenses. It’s true, the SheerID peeps are fascinating, but we’re not nearly as interesting as how SheerID can help you with your promotions, new customer acquisition, and biz dev efforts. So hurry up and read about us, then give us a call and let’s focus on you.

Team:

JakeDavid Shear rocking student discounts for Sheeridmarci hansen rocking student discounts on mt rainierAlex Boone rocking student discounts in CarolinaHarry LalorTim ShearJosh HarrisonKirk DuttonAngela Modzelewski'Chelle ParmelevieheadshotSheerID's Software Engineer, Stephen WeberJesse Hansenshirlee bio
Jake

Jake Weatherly

Co-founder / CEO

Eugene, OR

Jake is a co-founder of SheerID, the first online shopping cart platform to provide instant and seamless group verification. As CEO, Jake spends much of his time and energy on the overall vision and direction of SheerID. When he is not concentrating on company culture, channel expansion, and strategic partnerships Jake is consistently pushing to reach company milestones ahead of time and under budget.

For more than 15 years, Jake has focused his career on entrepreneurship and small business growth. He has traveled the world to teach business and marketing planning to small businesses, consultants, large enterprises, universities, and government organizations. He co-authored the province of Alberta, Canada’s Tourism Marketing education program, developed Pearson Education’s Business Feasibility Analysis software and Integrated Marketing Communications program. While serving in an executive level position for a leading software manufacturer he worked with companies including Intel, Avaya, and SAP to achieve explosive growth in their reseller and partner sales channels.

Jake has three sons, including identical twins. A fearless backcountry skier, bat-out-of-hell mountain biker, global trekker, and rare car collector and aficionado, Jake doesn’t do anything part way, and is one of those people who seems to have 28-hour days and 8-day weeks.

@jakeweatherly »

David Shear rocking student discounts for Sheerid

David Shear

Co-founder / President

Eugene, OR

As the president of SheerID, David Shear oversees the day to day operation of sales, business development and new group database acquisition. A SheerID co-founder, David developed and is implementing an aggressive market expansion plan that targets online retailers who need to verify students and quickly pivots to offer verification services for association members, military families, corporate employees, union members and government employees.

In his former life, David directed and managed a manufacturer’s efforts to gain retail shelf space for their new products. David’s market instincts and aggressive sales strategy landed product placement with retail giants like Costco, Target, Sam’s Club, Office Depot, Office Max, and Staples, resulting in enormous year-over-year sales growth during a period of overall slumping retail sales.

David has been slowly sucked into outdoor activities by Jake and Marci. He can now be found occasionally freezing on the top of a mountain or hanging from a rock 150 feet in the air. David is a sports fanatic who loves coaching his two sons’ teams and spending time with them at college football and basketball games. David has an unhealthy connection with the University of Oregon football team. Losses by the Ducks can result in a surly president giving all of SheerID employees a reason to pull for Oregon. GO DUCKS!

@Dtshear »

marci hansen rocking student discounts on mt rainier

Marci Hansen

Co-founder / CMO

Eugene, OR

In order to deliver a disruptive business service to an enormous online market, SheerID’s marketing plan requires an aggressive, out-of-the-box approach. Marci came to SheerID with all of the tools and experience necessary to take on the job. With 13 years of marketing leadership in online retail, Marci has a deep knowledge of social media, online marketing, and branding on the web. Awarded Guerilla Marketing of the Year by Brandweek Magazine, Marci is SheerID’s resident all-star.
Marci likes the outdoors more than anyone you have ever met. A rock climbing, mountain scaling, river kayaking, skiing, trail running, mt biking Northwest girl at heart, Marci is outside every free minute. If collecting mountain summits was a crime Marci would be serving 30-to-life.

Blog » @SheerID »

Alex Boone rocking student discounts in Carolina

Alex Boone

EVP of Technology

Raleigh, NC

Every technology company needs a hair-on-fire code warrior. Ours is Alex Boone. Alex is the architect of the SheerID verification platform. SheerID’s seamless cart integration, instant verification process and scalable API are all the result of Alex’s creativity and tech mastery. He is a traditional coder with a love for solving real world problems by simplifying a process through the application of technology. A formally trained programmer, Alex has delivered enterprise software solutions into a wide range of industries using multiple languages. He has worked for the world’s leading open-source technology solutions provider and created complex software solutions used throughout the Internet retail world.
Extremely competitive, Alex is not someone you want to run into on a soccer field. A sports fanatic, whether it is Chapel Hill for basketball or Germany for the World Cup, Alex will travel for a good game.

Harry Lalor

Harry Lalor

EVP of Data Acquisition and Business Development

Washington, DC

We feel pretty confident knowing that the future of SheerID’s business development strategy is in the hands of Harry, an amateur palmist who was taught by a Persian gypsy. Who wouldn’t want a fortune teller heading up biz dev, especially one who has negotiated strategic partnership agreements with heavy hitters like Dell, Cablevision, Angie’s List, PayPal, FedEx, American Express, Intuit, Constant Contact, Gateway Computer, and Global Payments for Network Solutions?

Harry is also in charge of data acquisition, and on that front we’re counting on his 26 years of experience specializing in managing and negotiating B2C and B2B partnerships and creating new distribution channels as the Vice President of Channel Development at Broadwing Communications, LLC, and Vice President of Business Development at Network Solutions, LLC.  Harry excelled in both roles. The integration process and results Harry masterminded after Focal was acquired by Broadwing made the cover of Telephony Magazine. He made the news again a few years later as a finalist for the 2011 Stevies award for Worldwide Sales VP of the year after a couple of his partners at Network Solutions nominated him for the award.

A little known fact about Harry – while he dabbles in forecasting the future, he also has strong roots to the past as a Civil War buff and the current resident of a house sitting directly on the site of the Battle of Dranesville. With Harry’s vision for SheerID’s continued growth and expansion, and solid understanding of our founding principles, the future looks bright for SheerID.

@Daddy00 »

Tim Shear

Tim Shear

Director

Eugene, OR

Hardcore University of Oregon fans may recognize Tim from his glory days on the football field as a Linebacker for the Ducks. Although he rarely shows up at the SheerID office muddy and grass stained, Tim does bring his A-game to work every day. With 10 years of experience under his belt, Tim is our MVP when it comes to showing our clients how to increase their ROI, reduce their expenses, improve their customer experience and increase sales. Lest you think Tim is just a jock, we’ll have you know he’s the first to reach for bleu cheese and heirloom tomatoes to top his burger at a SheerID barbeque. So let’s recap, in Tim we have a Director who is a fierce competitor with a sophisticated, softer side and his customers’ best interests at heart? Yep, that’s how we roll.

@TeamSheerID »

Josh Harrison

Josh Harrison

Director

Eugene, OR

A natural at relationship building, Josh enjoys traveling abroad, snowboarding, and just about anything football-related. His sociable nature is a definite asset to the SheerID team. Josh is of the philosophy that trust based relationships are the key to successful business partnerships, an attitude that may explain the ten years of success he’s enjoyed in the field. He’s not into selling companies a product they don’t want or need, he’s interested in partnering with our clients to help them create goals around marketing discounts to specific target markets, and then helping them come up with a way to meet those goals. And once all the goals are met, and everyone is feeling good about themselves and all the cash they just raked in, he’ll challenge you to a friendly game of Words With Friends and crush you mercilessly. Because Josh is nice, but he’s not that nice.

@TeamSheerID »

Kirk Dutton

Kirk Dutton

Director

Eugene, OR

When any company or organization is ready to write a playbook for protecting their online discounts, Kirk is the man for the job. Kirk not only has a solid background of business management and marketing, but he has over 13 years of sales and account manager experience. He is an expert strategist who works with our clients to reduce their fraud levels and ultimately increase their online sales. Track him down at practice where you can find him coaching his children’s football, basketball and baseball teams year round, or look for him at a Ducks’ game tailgating with his Kappa Sigma brothers. Yes, like David, Tim, and Josh, Kirk is a fervent U of O fan. Are you starting to notice a pattern here?

@TeamSheerID »

Angela Modzelewski

Angela Modzelewski

VP of Marketing

Portland, OR

Our VP of Marketing is a bit of an enigma. Some wonder how she’s managed to pack so much experience in PR, social media marketing, ecommerce, brand development, and online marketing into just 10 years in the industry. She credits her good time-management skills. Rumor has it that she once toured the country with Phish and Good Charlotte dressed in a pig costume as part of an infamous non-profit’s youth outreach campaign, but Angela will neither confirm nor deny this story. She will say she’s visited 49 out of the 50 states, and admits she has a secret identity as Cherry Lipsmacker, the coach of the Rose City Rollers junior roller derby team. All you really need to know is that Angela has a passion for marketing, loves definable metrics, and gets results.

Blog » @a_modzelewski »

'Chelle Parmele

‘Chelle Parmele

Director of Marketing

Eugene, OR

‘Chelle’s brain is like an encyclopedia on steroids, cataloging impressively obscure facts about every musician, film star, or celebrity that ever walked the Earth. Luckily for us, her mind is also crammed full of 11 years’ worth of insights and information about social media, event planning, and PR-all filed away under the letter “M” for Marketing. ‘Chelle hails from the land of the Cornhuskers, but she’s made an agreement with the Oregon Ducks (and 1/3rd of the SheerID office). She promises to cheer for U of O as long as they never play against the Huskers. If you ask Chelle about her trips to ComicCon, Faerieworld, or SciFi conventions, or her knowledge of gourmet cooking, men’s dormitories, or all things steam punk, be prepared to walk away considering why your horizons suddenly feel so small.

Blog » @cparmele »

vieheadshot

Vie Radek

Administrative Manager

Eugene, OR

Someone’s got to make sure we’re dotting our i’s and crossing our t’s, and at SheerID that special someone is Vie, AKA “Queen of the Universe”. On the surface, she seems like a sweet motherly type, knitting in the office on her breaks and telling us tales of visits with her sister in Hawaii. But when our brainstorming sessions spiral out of control, or if we even dare to suggest an idea that doesn’t align with Vie’s best business practices, she is not afraid to lay down the law. Vie is also an ordained minister and has performed more than one wedding ceremony. So if you ever find yourself in Eugene, Oregon and you want to get hitched, just swing by SheerID’s office, and Vie can hook you up.

SheerID's Software Engineer, Stephen Weber

Stephen Weber

Software Engineer

Eugene, OR

Our esteemed software engineer has a passion for lean techniques, strong infrastructure, good tools, and lots of communication. He’s fluent in Java, Python, UNIX and speaks a bit of Japanese after his vacation last summer to Japan with his wife. He’s developed software for everything from an industrial stacking machine to a banking calculator that you can download in the Apple App Store. Those of us who work in the Eugene office with Stephen on a daily basis treat him with a lot of respect, not only because we’re in awe of his remarkable programming skills but also because he’s been practicing martial arts for over 17 years. Since he is an avid gardener, homebrewer and vitner, he gets a spot in the compound if robots ever revolt or there’s a zombie outbreak in Eugene.

Jesse Hansen

Jesse Hansen

Client Services Manager

Eugene, OR

Jesse is a fan of all things “boarding”- surfing, snowboarding, paddle boarding, and onboarding new SheerID customers. He came to SheerID with one goal in mind- turning our team into an efficient machine- and he’s got the sales, business development, and customer service background to get the job done. When he’s not managing our customer service team or focusing on lead generation, you can often find Jesse hiking with his lovely wife and two sons, or kicking back at the hottest new spot in town, usually before anyone else has even heard of it.

shirlee bio

Shirlee Jacobson

Sales Director

Minneapolis, MN and Sarasota, FL

Our Sales Director, Shirlee, is a card carrying member of the ‘bitten by the travel bug’ club. Not only has she traveled to Europe, Australia, and Taiwan, she currently ping pongs back and forth between Minneapolis, MN and Sarasota, FL on a regular basis, calling Minnesota home in the summer and Florida home in the winter. We expect her to rack up even more frequent flyer miles while on the clock for SheerID as she attends conferences and schedules meetings with some of the biggest names in retail. Her previous clients include household names like Best Buy, Amazon, and Dell. If you’re trying to track her down after work hours, check somewhere warm and sunny where the only thing between her feet and the sand is a pair of flip flops. We’re pretty sure she’s going to start advocating for no-shoes Wednesday at the office soon. As the mom of a son who is currently serving in the Army, Shirlee is especially passionate about SheerID’s military verification platform, but she’s eager to introduce retailers to all of SheerID’s verification solutions.

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