Dakota started life by being caught by "The Mother of Authentic Midwifery" on a hippie commune outside Summertown, TN. After spending most of his childhood in Omaha, Nebraska, he moved with his young bride to the East Coast to begin their careers. Dakota worked at several different startups, filling multiple roles while delivering rock solid applications. After 10 years of East Coast living, Dakota and his family were inspired by the beauty of the mountains and moved to the Eugene, Oregon, of Colorado, Boulder. He joined a top tier software consultancy and spent the next two years helping clients learn the best practices of software engineering while delivering a wide range of applications. Dakota is thrilled to be back at a small company where he can wear multiple hats and have a big impact on the future of the business. He's particularly excited to be involved in updating code and infrastructure to scale up to meet the growing needs of our clients. When he's not working in his basement office Dakota can be found exploring the mountains and coffee shops of Colorado with his wife and three children.
Before landing in Eugene, OR to work for SheerID, Jay traveled extensively, racking up the miles and the experiences to go with them. As an enlisted Marine, he was stationed in North Carolina, Okinawa Japan and southern California, and traveled to Norway, Germany, the UK, and Denmark. Later, after completing an undergrad degree in physics, he was commissioned as an officer in the Navy submarine/nuclear power program and spent time in Pearl Harbor, Hawaii, Hong Kong, Philippines, Japan, and off the coast of the Soviet Union. He also logged many miles on his motorcycle in the good old U S of A, where he’s traveled from Alabama to Alaska, and was even struck by lightning on the interstate during one of his coast to coast adventures! We’re glad he’s okay because we’re counting on his background in engineering, graduate level education in computational fluid dynamics, and his experience at internet start-ups to take SheerID’s R&D department to the next level. These days when he’s not in Eugene, he’s probably in Osaka, Japan with his wife and son, where they live full-time.
Arlo and the SheerID team go way back. Arlo, Alex, and Jake have worked together for 12 years. Originally hired as part time technical support, he quickly began cutting his teeth on web code between calls. Since then, this software programmer has earned some serious chops, he’s done everything from leading a team of programmers to rewrite a web application designed to search, display and edit complex data using a large set of user defined criteria, to co-founding his own web-hosting company. His technical skills and entrepreneurial spirit came in handy when he and his wife decided to pursue a life-long dream and live in Italy last year. While they explored Cinque Terre, Florence, Rome, and learned to ski in the Alps, Arlo paid the bills by building and maintaining applications for his clients. Now the world traveler has returned stateside with his wife and 10 month old daughter, and has been reunited with his amicos and pals at SheerID. We’re pleased to have him on board as a Developer.
Our Software Developer keeps a cool head around the SheerID office, but meet up with him after hours at a pool hall, and he’ll turn on the heat. He plays in Eugene’s local BCA league for both 9-ball and 8-ball, and he’s tournament tough. His bachelor’s degree in Computer and Information Science is from U of O, and he considers himself a football fan. However, although he is a Ducks fan, you’re more likely to find him cheering on the Portland Timbers, Liverpool FC, and the US men's national team (AKA soccer teams to American football fans).
With 2 degrees from University of Oregon, our project manager is well-qualified to keep all our Ducks in a row. (Like the Oregon Ducks, get it?) He is also unfazed by bad puns, enjoys a solid 8am tee time or catching a live show on the weekends, and likes to run long distances for fun. Jim has a PMP certification from the Project Management Institute, and more than 20 years of experience in software development and complex system delivery in CAD/CAM industry and Financial Services industry. He loves innovation and entrepreneurial cultures, so he fits right in at SheerID.
As our controller, Kevin keeps our ducks in a row and our accounts in order. Someone’s got to remind us to turn in our expense reports! He is a licensed CPA who previously worked at a start-up that received a Lighthouse award from the Portland Business Journal for being on the list of top 100 fastest growing companies in Oregon for five consecutive years. When he’s not cracking the whip or crunching numbers, you might spot Kevin at an Oregon Duck’s game or find him in his garden with his two daughters and his son. He also enjoys cycling, camping, and visiting the Oregon coast.
Someone’s got to make sure we’re dotting our i’s and crossing our t’s, and at SheerID that special someone is Vie, AKA “Queen of the Universe”. On the surface, she seems like a sweet motherly type, knitting in the office on her breaks and telling us tales of visits with her sister in Hawaii. But when our brainstorming sessions spiral out of control, or if we even dare to suggest an idea that doesn’t align with Vie’s best business practices, she is not afraid to lay down the law. Vie is also an ordained minister and has performed more than one wedding ceremony. So if you ever find yourself in Eugene, Oregon and you want to get hitched, just swing by SheerID’s office, and Vie can hook you up.
Jason Hershman is our Art Director at SheerID and just between us, he has worked with the best in the biz. From the United States Postal Service to Boyz II Men, he has designed the heck out of websites and promotional products, and helped bring company branding projects into focus to get the design point across as quickly and efficiently as possible. Quite simply, he's a graphic whiz kid. With an adorable 2 year old daughter to chase around his historical home in downtown Eugene, Jason is doing his East Coast best to fit into the slower West Coast vibe. He's already promised to train for the annual SheerID mountain climb when he's not working on the graphic needs of our busy office.
Born and raised in Eugene, it was only natural that Madeline would love the Oregon Ducks! Madeline recently graduated from the University of Oregon, Lundquist College of Business and received degrees in both Marketing and Communications. Besides cheering on the Ducks, Madeline loves traveling, playing tennis, and discovering new restaurants. Her current favorites include Sabai and Belly. While Madeline doesn’t mind all the rain around Eugene, she absolutely loves summertime in Oregon and takes full advantage of the beautiful weather by hiking and hanging out at the lake with her family and friends.
‘Chelle’s brain is like an encyclopedia on steroids, cataloging impressively obscure facts about every musician, film star, or celebrity that ever walked the Earth. Luckily for us, her mind is also crammed full of 12 years’ worth of insights and information about social media, event planning, and PR-all filed away under the letter “M” for Marketing. ‘Chelle hails from the land of the Cornhuskers, but she’s made an agreement with the Oregon Ducks (and 1/3rd of the SheerID office). She promises to cheer for U of O as long as they never play against the Huskers. These days her journeys take her deep into forests, scaling a few rock walls, and floating down rivers as her love of the outdoors and exploring the world around her grows. It's hard not to be a nature person when living in Oregon, and she's making the most out of the opportunities.
Our VP of Marketing is a bit of an enigma. Some wonder how she’s managed to pack so much experience in PR, social media marketing, ecommerce, brand development, and online marketing into just 11 years in the industry. She credits her good time-management skills. Rumor has it that she once toured the country with Phish and Good Charlotte dressed in a pig costume as part of an infamous non-profit’s youth outreach campaign, but Angela will neither confirm nor deny this story. She will say she’s visited all 50 states, and admits she has a secret identity as Cherry Lipsmacker, the former Guns N Roller and coach of the Rose City Rollers junior roller derby team. All you really need to know is that Angela has a passion for marketing, loves definable metrics, and gets results.
A true Oregonian, Jess does not own an umbrella, and she will attend any local festival, parade, or community event- rain or shine. She handles every customer service call, fax, and email with a smile, even if she’s dealing with a sticky situation that would make the rest of us crawl under our desks with a donut (or three) and hide. Not content to sit behind a desk all day fielding customer service calls and emails, she bikes or walks every day with her daughter and has taught personal finance classes to grade school, middle school, and high school students in the Eugene area. Jess is also in charge of making our holidays merry and bright. We have a hunch that her overflowing collection of holiday decorations and Christmas ornaments is destined to outgrow its dedicated room in her house and ooze into the SheerID office anyway, so we figured we’d go ahead and make it official.
Our Seattle-based VP of Biz Dev has worked with some heavy hitters in his career. Do the names Costco, Coca-Cola, T-Mobile, Sony, or Macy’s ring any bells? No matter who he was teamed up with, the real secret to Jeff’s professional success in building hundreds of corporate strategic partnerships is his expertise in building programs and relationships that provide real value to everyone involved. When he’s not on the clock, Jeff is a self-proclaimed golf and jazz music junkie who has only bogeyed a song while playing it by ear but birdied a par five once with a bent putter. A natural networker who loves to talk to people from all over the world, Jeff wants to hear all about your next adventure or latest endeavor over a glass of red wine, especially if you’re buying or ordering.
Jodi has lived and worked on both coasts, and has the rolodex to prove it. She has founded and managed not one but two successful businesses in the deals, discounts, and rewards space. She’s currently residing in the Maryland/DC area where she focuses on building partnerships and strategic alliances between SheerID, our data sources, and our amazing partners. If your company is based in Hawaii, Jodi has volunteered to take one for the team, and fly out for an in-person meeting. We’ll all pretend to be surprised when she tacks a dreamy beach vacation on to the end of her business trip. She really is a team player- and not just at SheerID. Jodi was on the University of Maryland’s softball and bowling teams, and she now coaches her daughter’s soccer and basketball teams. An adventurous spirit and a creative thinker, Jodi challenges us to think about our technology, value proposition and possibilities to integrate with untapped mass markets in new and exciting ways.
Our Sales Director, Shirlee, is a card carrying member of the ‘bitten by the travel bug’ club. Not only has she traveled to Europe, Australia, and Taiwan, she currently ping pongs back and forth between Minneapolis, MN and Sarasota, FL on a regular basis, calling Minnesota home in the summer and Florida home in the winter. We expect her to rack up even more frequent flyer miles while on the clock for SheerID as she attends conferences and schedules meetings with some of the biggest names in retail. Her previous clients include household names like Best Buy, Amazon, and Dell. If you’re trying to track her down after work hours, check somewhere warm and sunny where the only thing between her feet and the sand is a pair of flip flops. We’re pretty sure she’s going to start advocating for no-shoes Wednesday at the office soon. As the mom of a son who is currently serving in the Army, Shirlee is especially passionate about SheerID’s military verification platform, but she’s eager to introduce retailers to all of SheerID’s verification solutions.
Jesse is a fan of all things “boarding”- surfing, snowboarding, paddle boarding, and onboarding new SheerID clients. He came to SheerID with one goal in mind- helping our clients determine how verification can help them meet their goals- and he’s got the sales, business development, and customer service background to get the job done. When he’s not in a sales meeting or focusing on lead generation, you can often find Jesse hiking with his lovely wife and two sons, or kicking back at the hottest new spot in town, usually before anyone else has even heard of it.
When any company or organization is ready to write a playbook for protecting their online discounts, Kirk is the man for the job. Kirk not only has a solid background of business management and marketing, but he has over 13 years of sales and account manager experience. He is an expert strategist who works with our clients to reduce their fraud levels and ultimately increase their online sales. Track him down at practice where you can find him coaching his children’s football, basketball and baseball teams year round, or look for him at a Ducks’ game tailgating with his Kappa Sigma brothers. Yes, like David, Tim, and Josh, Kirk is a fervent U of O fan. Are you starting to notice a pattern here?
Josh enjoys traveling abroad, golf, snowboarding, and just about anything football-related. On weekends or after a long day at the office, you may find him putting around Diamond Woods, his home course. A natural at relationship building, his sociable nature is a definite asset to the SheerID team. Josh is of the philosophy that trust based relationships are the key to successful business partnerships, an attitude that may explain the years of success he’s enjoyed in the field. He’s not into selling companies a product they don’t want or need, he’s interested in partnering with our clients to help them create goals around reaching target markets with protected offers, and then helping them come up with a way to meet those goals.
Hardcore University of Oregon fans may recognize Tim from his glory days on the football field as a Linebacker for the Ducks. Although he rarely shows up at the SheerID office muddy and grass stained, Tim does bring his A-game to work every day. With over 10 years of experience under his belt, Tim is our MVP when it comes to showing our clients how to increase their ROI, reduce their expenses, improve their customer experience and increase sales. Lest you think Tim is just a jock, we’ll have you know he’s the first to reach for bleu cheese and heirloom tomatoes to top his burger at a SheerID barbeque. So let’s recap, in Tim we have a Director who is a fierce competitor with a sophisticated, softer side and his customers’ best interests at heart? Yep, that’s how we roll.
We feel pretty confident knowing that the future of SheerID’s business development strategy is in the hands of Harry, an amateur palmist who was taught by a Persian gypsy. Who wouldn’t want a fortune teller heading up biz dev, especially one who has negotiated strategic partnership agreements with heavy hitters like Dell, Cablevision, Angie’s List, PayPal, FedEx, American Express, Intuit, Constant Contact, Gateway Computer, and Global Payments for Network Solutions? Harry is also in charge of data acquisition, and on that front we’re counting on his 26 years of experience specializing in managing and negotiating B2C and B2B partnerships and creating new distribution channels as the Vice President of Channel Development at Broadwing Communications, LLC, and Vice President of Business Development at Network Solutions, LLC. Harry excelled in both roles. The integration process and results Harry masterminded after Focal was acquired by Broadwing made the cover of Telephony Magazine. He made the news again a few years later as a finalist for the 2011 Stevies award for Worldwide Sales VP of the year after a couple of his partners at Network Solutions nominated him for the award. A little known fact about Harry – while he dabbles in forecasting the future, he also has strong roots to the past as a Civil War buff and the current resident of a house sitting directly on the site of the Battle of Dranesville. With Harry’s vision for SheerID’s continued growth and expansion, and solid understanding of our founding principles, the future looks bright for SheerID.
Every technology company needs a hair-on-fire code warrior. Ours is Alex Boone. Alex is the architect of the SheerID verification platform. SheerID’s seamless cart integration, instant verification process and scalable API are all the result of Alex’s creativity and tech mastery. He is a traditional coder with a love for solving real world problems by simplifying a process through the application of technology. A formally trained programmer, Alex has delivered enterprise software solutions into a wide range of industries using multiple languages. He has worked for the world’s leading open-source technology solutions provider and created complex software solutions used throughout the Internet retail world. Extremely competitive, Alex is not someone you want to run into on a soccer field. A sports fanatic, whether it is Chapel Hill for basketball or Germany for the World Cup, Alex will travel for a good game.
In order to deliver a disruptive business service to an enormous online market, SheerID’s marketing plan requires an aggressive, out-of-the-box approach. Marci came to SheerID with all of the tools and experience necessary to take on the job. With 13 years of marketing leadership in online retail, Marci has a deep knowledge of social media, online marketing, and branding on the web. Awarded Guerilla Marketing of the Year by Brandweek Magazine, Marci is SheerID’s resident all-star. Marci likes the outdoors more than anyone you have ever met. A rock climbing, mountain scaling, river kayaking, skiing, trail running, mt biking Northwest girl at heart, Marci is outside every free minute. If collecting mountain summits was a crime Marci would be serving 30-to-life.
As the president of SheerID, David Shear oversees the day to day operation of sales, business development and new group database acquisition. A SheerID co-founder, David developed and is implementing an aggressive market expansion plan that targets online retailers who need to verify students and quickly pivots to offer verification services for association members, military families, corporate employees, union members and government employees. In his former life, David directed and managed a manufacturer’s efforts to gain retail shelf space for their new products. David’s market instincts and aggressive sales strategy landed product placement with retail giants like Costco, Target, Sam’s Club, Office Depot, Office Max, and Staples, resulting in enormous year-over-year sales growth during a period of overall slumping retail sales. David has been slowly sucked into outdoor activities by Jake and Marci. He can now be found occasionally freezing on the top of a mountain or hanging from a rock 150 feet in the air. David is a sports fanatic who loves coaching his two sons’ teams and spending time with them at college football and basketball games. David has an unhealthy connection with the University of Oregon football team. Losses by the Ducks can result in a surly president giving all of SheerID employees a reason to pull for Oregon. GO DUCKS!
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of instant, seamless eligibility verification and omnichannel customer validation services. He spends much of his time and energy on the strategic direction, growth and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget. During his 15 years prior to co-founding SheerID, Jake focused his career on fostering entrepreneurship and economic growth in the small business sector. He traveled the world teaching business and marketing planning to small business leaders, enterprise organizations, consultants, NGOs and government agencies. Jake co-authored the province of Alberta, Canada's Tourism Marketing education program, developed Pearson Education's Business Feasibility Analysis software and established their Integrated Marketing Communications software curricula. While serving as an executive for a leading software company Jake worked with global powerhouses including Intel, Avaya, and SAP to develop and implement strategic planning that generated explosive growth in their reseller and partner sales channels. Jake is a devoted husband and father with three young sons, including identical twins. A fearless backcountry skier, bat-out-of-hell mountain biker, global trekker, and rare car collector and aficionado, Jake doesn't do anything part way, and is one of those people who seems to have 28-hour days and 8-day weeks.
Co-founder / CEO
"If you operate from a place of fear or resistance to change, you become blind to the most exciting opportunities and growth. Celebrating the adventure of uncertainty, while staying focused on vision and measurable goals, makes me more productive."
Co-founder / President
"Problem solving is about identifying a pain point, understanding the variables, and then investigating the feasibility of potential solutions. I’m a problem solver. I like bringing together individuals, technologies, and objectives to create solutions that really work."
Co-founder / CMO
"I always ask 'why not?' instead of 'why?' I see a challenge and want to crash in and figure out how to do something; I don't have much patience for non-doers. My instinct is to always take action immediately."