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Media Coverage

  • Retail TouchPoints

    Sep 19, 2016, Retail Touch Points

    How To Attract Millennials and Keep Them Coming Back For More

    As of last year, the Millennial generation overtook the Baby Boomers as the largest generation in the U.S. This young, vocal, decision-driving group will carry the majority of consumer spending power by as early as next year. Even now, the Boston Consulting Group estimates that Millennials in the U.S. wield about $1.3 trillion in annual buying power.


  • Luxury Daily

    Sep 9, 2016, Luxury Daily

    Luxury brands and retailers must get discounts and promotions right

    Perception is king and, as most luxury retailers know, success is dependent on how a brand is perceived. When consumers think of luxury, certain terms often come to mind such as exclusive, high quality, special and expensive. All are indicative of an experience that consumers consider themselves lucky or privileged to have. Because brand integrity is key to any luxury retailer’s growth, many often shy away from a practice associated with less-sought-after brands: discounting.


  • Chief Marketer logo

    Sep 6, 2016, Chief Marketer

    Why B2B Brands Are Focused On ABM

    Why is account based marketing (ABM) so hot today? More and more companies have reached the epiphany that while B2B marketing still has its place for B2C-style branding and awareness, demand generation should be uniquely B2B. And they’re changing everything from their organizational philosophies to the technology they use to accommodate the shift. Consider SheerID. Like many companies in recent years, SheerID found itself executing a B2B marketing strategy that wasn’t very B2B-ish. SheerID, which helps corporate clients such as Spotify, Foot Locker and the PGA Tour instantly verify consumers’ eligibility for special offers, adopted digital programs aimed at reaching as many people as possible within organizations and generating as many leads and contacts as it could. That’s the sort of elaborate fishing expedition more closely associated with B2C than B2B.


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Recent Press Releases

  • Sep 26, 2016

    SheerID Heads to Texas to Attend Leading Digital Retail Event

    Eugene, OR – September 26, 2016 – Today, SheerID will attend the Digital Retail Summit, Shop.org’s feature event. This three day event brings together 5,000 of the industry’s brightest minds for networking and exhibiting in Dallas, TX. SheerID will join thousands of decision makers from more than 600 companies and 27 countries to discuss the issues and solutions present in today’s market.


  • Aug 22, 2016

    Brands Gear up for Second Annual National Student Discount Day

    Today, University Beyond, a recruitment and management platform for on-campus brand ambassadors, along with partner and eligibility verification solution provider SheerID, announced the second annual “National Student Discount Day” taking place on August 24th, 2016. This holiday brings together brands of all sizes, including Staples, Adobe, and ZipCar and more, to offer exclusive promotions to college students during the busy back-to-school shopping season.


  • Aug 2, 2016

    SheerID and Agile Education Marketing Release Third Annual Teacher Spending Survey

    With the back-to-school season in full-swing, SheerID and Agile Education Marketing have teamed up for the third consecutive year to provide insights into U.S. K-12 teacher and educator spending habits. With insights from 558 respondents, the survey highlights how more teachers are using mobile methods to shop, as well as how organizations that offer teacher discounts are more likely to gain long-term customer loyalty from teachers.


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Company History, Fact Sheet, Leadership, and Logos and Images

Company History

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Fact Sheet

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Logos & Images

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Latest Blog Posts

  • Aug 1, 2016

    Survey Results: Teacher Spending Habits

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  • Jul 6, 2016

    Featured SheerID Client: Military Job Networks

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For the quickest response, email Katie Keller, Manager of Strategic Communciations
— Katie@SheerID.com

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