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  • Internet Retailer logo

    Feb 22, 2017, Internet Retailer

    The skinny on Atkins’ digital coupons

    Weight-loss food brand Atkins offers a salute to military members with a coupon code, but the e-retailer wants to ensure the right consumers receive the discount. Atkins Nutritional Inc. wanted to beef up the promotions it offers veterans, active military members and first responders. The weight-loss foods e-retailer learned, however that verifying if a shopper meets this criteria can be difficult, says Nicole Thompson, director of digital marketing at Atkins. “We had conversations about trying to build [a verification system] ourselves for a couple months, and we figured out this is more technical and complicated,” Thompson says. Atkins didn’t have databases with shoppers’ active military titles or statuses, but such information exists, so the company started looking for help.


  • Feb 21, 2017, The News Review

    Military discounts a tap away with SCOUT Military

    While serving in the U.S. Army in Oklahoma, Cody McGraw of Portland would help connect his fellow platoon members with military deals and savings. When they asked him where to find a list of the deals, McGraw had the idea for an application that would keep an updated account of stores offering discounts for veterans. “I said if this isn’t an app by the time I get out of the service, then I was going to try to figure out how to get it rolling,” McGraw said. When he got out of the service in 2014, he went to work creating the app known as SCOUT Military.


  • TotalRetail logo

    Feb 16, 2017, Total Retail

    The Omnichannel Experience: Small Changes That Yield Big Results

    By now, it’s more than obvious that focusing on a single channel is not a long-term, sustainable business model. Even while storefronts are struggling, the organizations that master how to create a seamless experience for customers using in-store, online and mobile strategies are poised for growth. A recent study from Harvard Business Review looked at the effects of omnichannel retailing on 46,000 people. Not only did the results show that omnichannel customers spend more, but it also showed that those who do online research end up spending 13 percent more in-store.


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Recent Press Releases

  • Jan 26, 2017

    Study Reveals Most Businesses Willing to Sacrifice Margin to Gain Customer Loyalty

    With discounts and loyalty programs at an all time high, eligibility verification solution SheerID, is today releasing survey findings from 76 companies nationwide looking at how they are offering exclusive promotions and what impacts those promotions have on their bottom lines. On par with the industry as a whole, the survey data showed that promotions and discounts are a driving force behind many customer loyalty programs. Even though a reported 75% of companies sacrifice margins to offer exclusive discounts, the survey found that over 84% of companies plan to offer promotions in 2017, with 64% already offering or planning to offer exclusive promotions to customers such as students, teachers, and military members.


  • Nov 16, 2016

    SheerID Named as Best Place to Work by Outside Magazine

    Eugene, OR -- November 16, 2016 -- Today, Outside Magazine released its list of “Top 100 Best Places to Work”, and SheerID, leading eligibility verification solution, was named a finalist. Sitting in the 49th spot, Outside Magazine highlights SheerID’s flexible, yet hard-working company culture and unique offices as major differentiators. With the selection process managed by the Best Companies Group, organizations were evaluated on workplace policies, practices, philosophy, systems, and demographics, as well as personal surveys that were conducted by employees. In a statement from Outside Magazine, Editor Greg Thomas noted that, "This year’s collection of Best Places to Work finalists showcases companies that make employee health and happiness a point of pride. These are employers that incentivize Outside’s core ideals of getting out, being active, and having fun."


  • Nov 2, 2016

    Honoring our Veterans: Businesses Get Exclusive to Give Back with SheerID

    With Veteran’s Day only days away, both large and small organizations across the country have partnered with verification company SheerID to extend exclusive offers to those who have served in the United States Military. As a token of their appreciation, brands such as Quiksilver and Men’s Wearhouse, among many others, are providing veterans and active duty military men and women, as well as their families, with offers only available to America’s heroes. “For five years now, we’ve partnered with brands who have the same respect, gratitude, and commitment to members of the military that we do,” voiced Jake Weatherly, CEO of SheerID. “We are incredibly honored to continue to support that tradition by helping these businesses recognize the service of millions of Americans this coming Veteran’s Day with protected, exclusive offers created just for them.”


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Latest Blog Posts

  • Jan 20, 2017

    Why Exclusivity Works

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  • Jan 5, 2017

    How to Determine the Success of Your Influencer Program

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