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  • fierce retail press logo

    Oct 21, 2016, Fierce Retail

    Online shoppers want in-store experience

    U.S. consumers are expected to do the majority of their holiday shopping online this season, but there are still quite a few barriers that will have them abandoning shopping carts. For the most part, these shoppers expect the online experience to match that of the physical store, especially the checkout experience. Just over 61 percent of shoppers who plan to spend $250 or more said they plan to make most or all of their purchases online this season, according to a new survey by SheerID. These shoppers are doing so largely for convenience and the checkout process needs to be easy and convenient.


  • Retail Customer Experience logo

    Oct 19, 2016, Retail Customer Experience

    How to keep your loyalty program from failing over the holidays

    August research from the Berkeley Research Group shows loyalty programs will be a massive contributing factor for consumers when deciding where to shop this holiday season. A wide range of businesses, from mass merchandisers to office supply retailers, will feel the impact as 24 percent to 55 percent of consumers reported that access to loyalty programs will affect their purchasing decisions. With the National Retail Federation reporting holiday sales will see a 3.6 percent overall increase over last year, totaling $655.8 billion, it's important retailers are listening.


  • chron press logo

    Oct 18, 2016, Chron

    Things you get for free (or cheap) just by being a college student

    College students are notoriously frugal spenders. Their diet consists mostly of fast-food value menu items and anything you can buy in packs of 20. This college football season, METRO and the University of Houston have worked together to ease the pain on wallets by helping students reach UH games. Any University of Houston student with a valid school ID can ride for free. But METRO isn't the only place where university students can get a free pass, or as least a discount. According to Sheer ID, a company that verifies student identification for businesses, there are 21 million enrolled U.S. college students with a spending power of $417 billion. Thousands of businesses around the country offer discounts in an attempt to reach students, but many of them go unnoticed. Some of the discounts are modest, ranging from 10 to 15 percent on food. Others, especially for software, knock off significant portions.


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Recent Press Releases

  • Oct 18, 2016

    Online Shoppers Seek In-Store Purchasing Experience for 2016 Holiday Season

    Eugene, OR -- October 18, 2016 -- As the holiday shopping season looms, a new study from SheerID has found that today’s consumers want an in-store experience without actually stepping into a store. Conducted in September 2016, the survey of over 500 US shoppers who have made purchases online looked at shoppers’ habits, likes, and dislikes, as well as holiday spending plans for the upcoming holiday season. With the vast majority planning to spend over $250 on holiday shopping, over 61% of survey respondents noted that they intend to buy 50-100% of their holiday goods without visiting a brick-and-mortar store. However, although shoppers clearly favor ecommerce, the data showed that many have issues with the process, which leads to shopping cart abandonment. Just over 56% of respondents said they would abandon their shopping carts due to expensive shipping, while over 40% said they would abandon their carts as a result of a frustrating check out experience.


  • Oct 6, 2016

    Oregon State Athletics Salutes the Military Ahead of Veterans Day


  • Sep 26, 2016

    SheerID Heads to Texas to Attend Leading Digital Retail Event

    Eugene, OR – September 26, 2016 – Today, SheerID will attend the Digital Retail Summit, Shop.org’s feature event. This three day event brings together 5,000 of the industry’s brightest minds for networking and exhibiting in Dallas, TX. SheerID will join thousands of decision makers from more than 600 companies and 27 countries to discuss the issues and solutions present in today’s market.


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Latest Blog Posts

  • Aug 1, 2016

    Survey Results: Teacher Spending Habits

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  • Jul 6, 2016

    Featured SheerID Client: Military Job Networks

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