Oct 18, 2016
Online Shoppers Seek In-Store Purchasing Experience for 2016 Holiday Season
Eugene, OR -- October 18, 2016 -- As the holiday shopping season looms, a new study from SheerID has found that today’s consumers want an in-store experience without actually stepping into a store. Conducted in September 2016, the survey of over 500 US shoppers who have made purchases online looked at shoppers’ habits, likes, and dislikes, as well as holiday spending plans for the upcoming holiday season.
With the vast majority planning to spend over $250 on holiday shopping, over 61% of survey respondents noted that they intend to buy 50-100% of their holiday goods without visiting a brick-and-mortar store. However, although shoppers clearly favor ecommerce, the data showed that many have issues with the process, which leads to shopping cart abandonment. Just over 56% of respondents said they would abandon their shopping carts due to expensive shipping, while over 40% said they would abandon their carts as a result of a frustrating check out experience.
Sep 26, 2016
SheerID Heads to Texas to Attend Leading Digital Retail Event
Eugene, OR – September 26, 2016 – Today, SheerID will attend the Digital Retail Summit, Shop.org’s feature event. This three day event brings together 5,000 of the industry’s brightest minds for networking and exhibiting in Dallas, TX. SheerID will join thousands of decision makers from more than 600 companies and 27 countries to discuss the issues and solutions present in today’s market.