We all know that bringing in new customers is a lot more expensive than keeping existing customers, but the loyal customer relationship doesn’t fall off the turnip truck, it has to start with a new customer. With the SheerID solution, you can filter who gets your discount, or promotion, or special offer to only new customers. That way, you can target your marketing, your average order total stays where you want it, while you offer an incentive for a brand new customer to give you a try.
For the first time, there are several ways you can offer discounts and special offers to attract new customers, here are just a nine ideas to consider:
1. Industry thought leaders
Bloggers are a force that should not be ignored. Who is writing about your industry? Who are your customers reading? Here again is where that mutually beneficial relationship comes in. Contact the biggest bloggers in your industry and offer a discount to their readers. SheerID can either work with that blogger’s newsletter list if they have one, or we can ensure that only new customers from their site get the discount. With that filter in place, you can feel comfortable offering a bigger discount, therefore getting better results.