We all know that bringing in new customers is a lot more expensive than keeping existing customers, but the loyal customer relationship doesn’t fall off the turnip truck, it has to start with a new customer. With the SheerID solution, you can filter who gets your discount, or promotion, or special offer to only new customers. That way, you can target your marketing, your average order total stays where you want it, while you offer an incentive for a brand new customer to give you a try.
For the first time, there are several ways you can offer discounts and special offers to attract new customers, here are just a nine ideas to consider:
1. Industry thought leaders
Bloggers are a force that should not be ignored. Who is writing about your industry? Who are your customers reading? Here again is where that mutually beneficial relationship comes in. Contact the biggest bloggers in your industry and offer a discount to their readers. SheerID can either work with that blogger’s newsletter list if they have one, or we can ensure that only new customers from their site get the discount. With that filter in place, you can feel comfortable offering a bigger discount, therefore getting better results.
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2. Partnering with non-competing businesses
Develop that mutually beneficial relationship with the company that is selling faucets to go with your sinks, or selling business cards to go with your LLC-set-up service. You each offer a discount to the other’s customers, then advertise it as a great benefit. SheerID can filter the discounts so they are only redeemed by that audience.
Association groups love to offer exclusive discounts to their members. It can be free advertising for your product to be within the newsletter or on the website of an association that their members trust. SheerID works as a bridge between you and your associations of choice to ensure those special offers are indeed exclusive.
4. Pay Per Click
Pay Per Click is the single best way to get super-qualified customers. They’ve searched specifically for your product, they found your ad, they clicked through to your website, now you just have to close them. Increase your ROAS (Return on Ad Spend) by offering a discount to only new customers who clicked on your Pay Per Click ads. As marketers, we’ve always wondered if we could do that, now it’s easy with SheerID.
5. Your friends’ friends
A referral and recommendation program is the most under-utilized strategy out there. Tell your best customers to refer a friend. Then, when the new customer signs up for an account, allow them to type in the email address of the person who recommended them. They then both get a special offer. It’s like having a loyalty program and new customer program combined. Everyone wins. SheerID can make this entire process work smoothly.
6. College Students
The answer is within the question really. College students are everything a business is looking for in a new customer: the whole world in front of them, great potential, and cinder block and milk carton furniture. Some huge house-hold names have built their business by reaching students better than their competitors do. Now, with SheerID, you (and those huge businesses) can finally verify college students right in your shopping cart when they enter their mailing address—no extra steps needed.
If you think college students are great, then alumni are like the Venti version. They are associated with their school, so they are easy to reach, they have some cash, they are having kids, and they need stuff. You can reach one school, or regionally, or all of them. SheerID can filter any of those lists for you so that your promotions only go to alumni.
8. Military Personnel
The military market (active duty, reservists, retired, veterans, and employees) equals over 53 million consumers with the purchasing power of over $1 Trillion annually. The military market is especially receptive to an exclusive discount message. They identify themselves as a member of the military throughout their lives and 94% of them note when businesses are “military friendly” and are more loyal to those business. The message is easy, and with SheerID, you can broadcast your military discount far and wide. We’ll even verify active duty for you for free. An extra bonus is that even non-military customers get the warm-fuzzies about your brand because you offer a military discount.
9. And, everything else
Let’s go old school. Print ad, radio ad, web banner ad, sugar cookies frosted with your message, sky writing…go crazy. Advertise your “new customer discount” anywhere you want, anywhere that works for you. You don’t have to get custom and high-tech, you can simply state that your offer is for “new customers only” and SheerID takes care of the rest.