Last week Twitter announced the launch of Keyword Targeting for Promoted Tweets. If you currently advertise on Twitter using Promoted Tweets or Promoted Accounts, you already know that you can target your paid content by targeting by interest categories like stage of life, education, etc. or by targeting specific users’ followers.
So to create a campaign to inform college students about a new student discount using Twitter’s previously existing tools, you could use a combination of interest categories and users whose followers are likely to be college students. Your targeting might look something like this:
Odds are good that using these techniques you’d reach an audience that was mostly college students.
With Twitter’s new keyword targeting you can insert your branded tweets into the conversation that Twitter users are currently having about student discounts by displaying ads to people who have included your keywords in their recent tweets, or tweets users engaged with through retweeting, favorites, or replies.
spend loads of time doing homework, in our lectures, studying for tests and extra curricular activities. Many of us do not even have time for a part-time job. And those who do, well they must have some great time-management skills. So for most of us, we are and will continue to be broke college students who are always looking for good deals. I would say a majority of college students have no shame in shopping at second hand clothing stores and Goodwill in order to get what we need for cheap. It’s hard to go out and do anything “extra” when you’re on a tight budget. Extras could be anything from seeing a movie at the cheap seats for $1.50, splurging on a manicure, or going with your friends to get froyo every once in a while. For many of us, we think twice about these extras before we do them. Seeing as how our pockets are typically quite empty. What businesses need to do is: 
