Name the top three markets you’re focusing on in your business. Is “students” on that list?
No? Why not?
Do you know how much money students are spending online? I’ll give you a hint, it’s in the billions. If you don’t have students as one of the top five in your marketing groups to reach out to, I hope you’re scrambling to fix that right now.
Did you know that when SheerID asked over 2,000+ students, many of whom were polled in person, about purchasing software, not a single student said “I don’t own a computer.” I don’t want to go all “I remember when gas was under a dollar and MTV played actual music video’s” on you, but here’s the thing. Personal computers, when I was a college student, were unheard of. In my day, we had typewriters and computer labs. If you were lucky, you went to a college that had a main server on campus and a terminal in each dorm room. And all that gave you was an easy way to pull up your class schedule and the weekend lunch menu for the cafe.
These days, having a laptop is almost a class requirement and it’s not just the college campuses, technology in the class room is on the rise. Some middle school students and high schoolers are being handed laptops on the first day of school. Yep, the Associated Press recently reported that freshmen at a central Indiana high school would all be receiving laptops or tablet devices at the start of the new school year. The end goal is to have every student outfitted with a portable device for school by the end of 2015. (Source)