I wrote this blog post in December 2011, I thought I knew a lot about college students and how to reach them. In the last seven months, I’ve learned a lot. I’ve learned so much, and this original blog post was so popular, that I decided it was worth updating. While it doesn’t have 30% less calories, this post does have tons of new stats from multiple surveys SheerID has conducted this year. So buckle-up, this is the new and improved list of how NOT to reach college students.
College students spent $16 billion online last year, that’s billion with a “B.” College students are everything a business is looking for in a new customer: the whole world in front of them, great potential, cinder-block and milk-crate furniture…picture of perfection. They are all gathered in one place, on campus, in classrooms, this should be easy, right? To use a saying I have never understood and is oddly violent, like shooting fish in a barrel.
The truth is though, most companies are either downright failing at reaching college students, or are doing it so inefficiently that it’s a terrible experience for the student, and a worse ROI on their marketing efforts. So how do you do it?
Imitation is the best form of flattery, so let’s start there. Who is doing a great job at reaching college students? Its ok, I’ll wait. Think of who is doing an amazing job at specifically developing loyal customers among college students. Anyone?