Ferrea prominently advertises their military discount on the front page of their web site because they know only qualified customers can redeem the offer. With SheerID, Ferrea has the flexibility to update the offer as often as they like, and they create limited time offers like a free gift with purchase for military holidays like Memorial Day. To redeem an offer, customers simply add items to their cart and click on the military verification button to be verified and approved. When they click the button, a lightbox pops up, and Ferrea customers are verified without ever leaving Ferrea.com. Ferrea used SheerID’s API to implement their verification solution in-house.