LifeLock identified, based on an article from the Department of Defense that US Veterans were the 2nd largest group, behind the elderly, that experience identity and credit fraud.
Focusing on the military market was moved up in importance for the LifeLock marketing team, but before putting a new military offer in place, they wanted some kind of protection against the offering going viral.
LifeLock fully integrated the SheerID API for instant verification, and SheerID hosts the secondary manual verification.
The details of their military offer varies campaign by campaign.
SheerID’s technology allows us to recognize customers who have served in the military for their service and offer them a personalized customer experience.