Entries by Madeline Boehmer

Best Practices for Creating a Successful Military Offer

The military community is comprised of nearly 30 million consumers with a purchasing power of over $1 trillion annually. This includes active duty, reservists, the National Guard, retirees, military employees, and veterans, plus their spouses and other dependents. With so many deserving consumers in this group, it’s no surprise that many companies try to give […]

Annual Teacher Shopping Survey from SheerID and Agile Education Marketing Reveals Teachers Spend More than 10% of Salary on Classroom Supplies

For the fourth consecutive year, SheerID and Agile Education Marketing have surveyed hundreds of K-12 teachers across the United States to better understand how and when they shop, what they shop for, and how much they spend, which this year, turned out to be nearly 11% of their paychecks. The survey data included responses from 674 teachers who shared insights from the 2016-2017 school year, highlighting the dependence on teacher-specific discounts to save money, as well the correlation between loyalty and brands that recognize teachers throughout the year.

Tips on Targeting Millennial Shoppers

It’s no secret that the millennial generation, especially current college students, are on the lookout for a good deal. In fact, according to a recent report by CouponFollow, 80% of millennials say that finding the best deals will impact their online shopping decisions. Since millennials hold a massive purchasing power, this target market is one […]

How Exclusive Offers Can Benefit Your Affiliate Program

As an affiliate marketer, you’re incredibly familiar with the importance of customer acquisition, and how effective affiliate programs can be to get new customers in the door. In fact, a study from the National Retail Federation found that 38% of marketers call affiliate marketing one of the top customer acquisition methods. However, equally important to […]

Teacher Appreciation Week Discounts

In the United States, there are over 6.7 million teachers and administrators working hard every day to educate our students. While we are all thankful for all the effort, time, and money they put into their career as a teacher, we don’t always take the time to say thank you. Luckily, Teacher Appreciation Week is a […]

SheerID Expands Education Verification Services Around The Globe

Eugene, OR – April 20, 2017 – SheerID, the authority in instant eligibility verification, enabling large and small enterprises to provide exclusive offers to specific customer segments, is announcing its expansion of both educator and student verification globally, including Japan, Brazil, Germany, Indonesia, Mexico and the United Kingdom. SheerID’s student and teacher verification solutions are now available in more than 40 countries and 18 languages.

Big Data – Why and How You Should Be Using It

With information available across the web, social channels, and our very own databases, it is not hard to see that we have reached the point where we all need to figure out what to do with all the massive amounts of data being generated at an extremely rapid pace. Even though we know big data […]

The Secrets to Omnichannel Success

Consumers may not realize it, but there are a lot of steps associated with making one small purchase. In fact, 67% of consumers said they start shopping on one device and finish on another. Whether a person is shopping online or at a brick and mortar store, there are 4 phases of their shopping journey: […]

Omnichannel Retailing: How to Boost Your Customer Experience

In nearly every aspect of our lives now, we demand instant gratification. The same rings true when we are shopping. So much so that companies like Amazon are centering their entire model around convenience – two day Prime delivery, two hour PrimeNow delivery, Amazon stores, and now, there’s even talk of Amazon drones. Since it’s […]