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3 Must Have Marketing Goals for 2017

Posted on Dec 30, 2016 · 2 min read

As an ever-evolving industry, marketers know the importance of adapting to new trends in order to stay apparent among competition. With the new year only days away, it’s a great time to reflect on the last year and begin to look at how to make 2017 even better.

Here’s a few areas all marketers should be making new year’s resolutions to focus on throughout the next year.

Focus on Data – Over the past few years, data has grown into a major tool for marketers. If you are still skeptical of the use of data or too overwhelmed to dive into the numbers, 2017 is the year to let this fear go. Data is not only a necessary tool, but it gives us important information on consumers like statistical trends, analytical patterns, and technological shifts. The information marketers have the opportunity to gain from data is endless.

Embrace Ecommerce Optimization – The recent holiday shopping frenzy proved that online and mobile shopping are here to stay – a mere $110 BILLION was spent on online shopping. Consumers are clearly shifting towards a more convenient shopping experience so it’s time for all marketers to be focused on recreating their in-store experience on both the online and mobile platforms. A few simple ways marketers can do this are through automated free shipping and returns, same-day shipping, and live-action customer service.

Dive Into Influencer Marketing – With the increase of bot fraud, ad blocking, social algorithms, and general skepticism from consumers, marketers face daily challenges on how to connect with their customers. In order to rise above these challenges in 2017, influencer marketing will play a huge factor in the way marketers spread brand awareness directly to their customers. Partnering with digital savvy Snapchatters and Youtubers will soon become the new normal. Here’s a few tips on how to create a successful influencer marketing campaign.

In the new year, it is crucial for companies and brands to stay relevant to the consumers they are trying to reach. Focusing on data, optimizing ecommerce strategies, and creating an influencer marketing campaign are three great ways to achieve this.
2016 was a great year for marketers, but we’re already looking forward to what is to come in 2017. Cheers!

Madeline Boehmer by Madeline Boehmer