A Student’s Perspective on Apple’s 2013 Back-to-School Offer
Today’s blog post was written by one of our interns, David Hyslop, better known to those around the office as Crucial D. He’s been researching back-to-school deals all summer long, and was kind enough to give us his opinion on Apple’s 2013 back-to-school offer for the back-to-school season.
I own a Mac. I own an iPod. I own an iPad.
My work desk is basically an orchard of Apple products.
My experience with my Mac and Apple products has been satisfying to say the least. However, pricing on Apple products makes for an expensive harvest. After my parents spent nearly $3000 for a new Mac 15’’ laptop and iPad 2 for a graduation gift for me in June, I was both awestruck and upset that two “necessary” components of post-collegiate professional life came at such a high price.
Apple’s products offer quality that they say their competitors can’t match. However, the lack of offered discounts for Apple products in a sometimes-difficult economy has forced many customers, specifically students and faculty, to consider other options for new technology.
Apple’s business model doesn’t seem to support big discounts, if their promotions in recent years are any indication. Last year, Apple offered a $100 gift card with the purchase of a Mac during their back-to-school season and $50 gift card with the purchase of an iPad. This year, they decided to add a little extra to their previous offer and contribute a $50 gift card with the purchase of an iPhone as well.
The gift card incentives are available to faculty, staff and students working at or attending any college or university, as well as parents that may be purchasing the products for a college student. Gift cards don’t monetarily discount the products, which is consistent with Apple’s brand which is synonymous with high-quality, high-priced goods. However, with the current discounts that Apple’s competitors are offering for their laptops and tablets, it is interesting that Apple hasn’t changed their promotional offers.
Apple does not have an automatic way of verifying their target market for this back-to-school campaign to protect the offer and provide an easier way for online purchasing. In general, when consumers can buy promoted or discounted products easily online, they’re most likely to purchase from the retailer with the best deal and customer experience. More consumers would undoubtedly mean more revenue for Apple. And we all know who is the company to go to regarding eligibility verification for online purchasing…