Ad Age Webinar: How What’s Good for Society Is Good for Business
Ad Age President and Publisher Josh Golden led a recent webinar with Chipotle’s CMO, Chris Brandt, and SheerID’s CMO, Sai Koppala. In this conversation, they cover how brands can take action that both drives business and benefits society.
In this recorded webinar, they discuss:
- Why it’s important to build purpose into your company’s ethos.
- How brands can connect a business need with a greater purpose, and why they should.
- How to avoid making any missteps during the pandemic.
- Chipotle’s wildly successful campaign to medical workers: 100k free burritos, 702M media impressions, and 100% positive net sentiment.
- And much more