Building Consumer Trust: How to Turn Data Privacy into a Marketing Advantage

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...
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4 Key Takeaways from Adweek Elevate: Commerce

Adweek recently wrapped Elevate: Commerce. The virtual event offers six sessions focused on how marketers can effectively respond to the most pressing issues they face in today’s rapidly evolving economy, particularly in the wake of the coronavirus health crisis. Here are four great pieces of advice we took away: 01 Prioritize the Health of Customer ...
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CommerceNext Webinar Recap: 4 Ways That Retailers Can Adapt During COVID-19

The pandemic has led nearly every brand to make some kind of operational changes or strategic shifts. It’s also created widespread economic uncertainty that has radically reduced consumer spending, and retailers feel it. To help marketers respond more effectively, CommerceNext hosted a webinar highlighting ways that leading retailers are using AI, consumer data, and personalization ...
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How Cause Marketing Can Help You Grow Your Business

Former British prime minister Winston Churchill said, “We make a living by what we get, but we make a life by what we give.” Today’s brands know that making a profit is not enough. They want to make a difference, not only to succeed financially but to leave the world a better place. It’s no ...
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How to Connect with Customers through Emotional Marketing

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“The thrill of victory, and the agony of defeat.” This classic line in ABC’s Wide World of Sports opener promised viewers an emotional roller coaster as they watched the “human drama of athletic competition” unfold.  These kinds of visceral experiences are at the heart of emotional marketing, a strategy brands use to connect with their ...
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Messaging Strategies That Meet the Needs of Today’s Consumer

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The COVID-19 pandemic has changed everything, including how consumers want brands to engage with them. In times like these, consumers want brands to deliver experiences that meet their new needs with empathy, care, and concern.  And they don’t want just lip-service. They want  brands to provide tangible support that helps their communities get through this ...
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How to Grow Your Business by Caring for Customers

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The coronavirus has unraveled everyone’s world, but marketers carry additional stress. Many are wondering how to engage their customers during this crisis, and how their brands can be part of the solution in an authentic and meaningful way.  The answer is to provide personalized offers to those that have been hardest hit. Our recent survey ...
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SheerID CEO in MarTech Advisor: Why Telecom Brands Are Taking a New Approach to Personalized Marketing

Marketers continue to search for the best way to create a lasting connection with consumers. And identity marketing, a new form of personalized marketing, is rising to the top.  Especially now, during these uncertain times, consumers are paying close attention to how brands are engaging with them. Quality communication is far more important than quantity.  ...
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5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...
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New Research: What Consumers Hardest Hit by the Pandemic Want from Brands

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The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...
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