SheerID and Sessions Partner to Provide First Responders Secure Access to OnDemand Mental Health Support

Sessions wants everyday heroes to receive anonymous support they can trust PORTLAND, OR —Dec. 20, 2022 — SheerID, the global leader in identity marketing, and Sessions, the leading on-demand mental health support platform for first responders to work through real issues in live, engaging, video small groups that are facilitated by experienced professionals and supported […]

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30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

  J.Crew, Whirlpool, and Levi Strauss & Co. are among many brands celebrating first responders with these amazing deals Portland, OR—October 25, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 30 brands that have made exclusive discounts available to millions of first responders […]

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Rothy’s Honors Students, Teachers, Healthcare Workers, and First Responders With 30% Off Sustainable Footwear 

Rothy’s wants everyday hero communities to enjoy comfortable, durable footwear for the back to school season and beyond PORTLAND, OR —Sept. 8, 2022— Rothy’s, a leading apparel brand specializing in sustainable, comfortable, and fashionable footwear, bags and accessories for the whole family, today announced that students are now eligible for its discount program, along with […]

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Why First Responder Verification Programs Work

first responder verification
Each day, first responders put their lives on the line for the greater good. Overworked, underpaid, and unsung, they continue to dive head-first into dangerous situations for the safety of others. Recognizing first responders with exclusive discounts isn’t just the right thing to do, it’s a good financial decision for your business. Learn how companies ...
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How ASICS Drives Double-Digit Growth with Zero-Party Data

Over the last fifteen years, personalized marketing has been built on stalking consumers. Third-party cookies, third-party lists, and third-party data were the norm—even though we marketers knew this unverified information was imperfect and intrusive.  Today, the landscape of data collection for personalization in marketing is shifting quickly. Thanks to increasing regulatory scrutiny and a long-overdue ...
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How to Find Digital Banking Customers Your Risk Team Will Love

Like many industries, banking underwent a massive digital transformation during the Covid-19 pandemic. In April 2020 alone, there was a 200% increase in new mobile banking registrations and an 85% rise in mobile banking traffic. William Demchak, Chairman and CEOof PNC Bank, describes it as a ten-year shift in consumer behavior that occurred in two ...
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How to Run a Successful Identity Marketing Sweepstakes

Sweepstakes campaigns are a great way for marketers to generate leads. According to an analysis by Wishpond, contest email CTRs are 5.5% higher than other emails, and contest landing page conversions are 7.3% higher than typical landing pages. When your sweepstakes is also an identity marketing campaign, you can see even greater success. Why You ...
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Five Tips From 44 CMOs On Building Trust With Zero-Party Data

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...
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Think Outside the Mailbox: How to Digitize a New Movers Campaign

As a frequent mover, I’ve changed my address with USPS many times. I always sign up to receive the new-mover offers, and I’m always disappointed when the packet arrives. The discounts are often too small to make much of a difference, and keeping track of paper coupons in the chaos of my move is nearly ...
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Is Invited Personalization The Future Of Cookieless Marketing?

This article originally appeared here. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome is the latest admission by big tech that consumers take their privacy seriously. Much of the discussion since then has focused on ways in which to do cookieless advertising. But, if we understand what makes a potential customer tick, ...
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