AT&T Delivers Good News: 3 Months of Free Service for Nurses and Doctors

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Healthcare workers are on the front lines of the pandemic, and people all over the world are applauding their heroic efforts. Now leading brands are stepping in to show their support, too.  AT&T announced on Sunday that it was offering nurses and doctors three free months of wireless service through its FirstNet—a network that provides ...
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5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...
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New Research: What Consumers Hardest Hit by the Pandemic Want from Brands

A worried and exhausted firefighter sits on the edge of his fire truck.
The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...
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How You Can Stand Up for Medical Workers with Personalized Offers

A worried nursing looking a clip while she sits in a hallway with other nurses and doctors.
The coronavirus has slammed us. Infections are rising, wealth is disappearing, and people are losing their jobs. Everyone is reeling, but medical workers have been hit the hardest. They’re struggling with the same losses we are, while trying to care for the sick, develop a vaccine, and find a cure. We owe them our support, ...
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How Top Brands Use Market Segmentation to Reach Customers

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A famous American editor once said, “I cannot give you the formula for success, but I can give you the formula for failure—which is: Try to please everybody.” Top brands understand the wisdom of this. They know that marketing to everyone in a noisy and crowded world dilutes the power of their message, making it ...
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How To Triple Engagement with Your Affiliate Marketing Program

A woman on a street at night, smiling at her cell phone after receiving a personalized offer through an affiliate marketing program.
From shoes to stereos to sweet travel deals, you can promote anything using affiliate publishers. And if you do use affiliates, you’re in good company.  More than four in five brands use affiliate marketing, and affiliates drive 16% of all online orders. By leveraging affiliate channels, marketers can share personalized offers with numerous consumer tribes, ...
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How to Engage and Support Customers in Uncertain Times

A concerned woman rests her head on her hands while she looks at her phone.
The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...
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How Engaging a Community Can Drive Customer Acquisition

A woman working with two young students in an ad representing Headspace's customer acquisition strategy for teachers.
Headspace is an online company specializing in meditation, and it has a clear mission: to improve the health and happiness of the world. That’s a tall order, even for a company that already has subscribers in 190 countries and has been using traditional customer acquisition strategies to successfully engage them.  To fulfill this mission, Headspace ...
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5 Reasons to Target First Responders with Personalized Promotions

An example of Tuft&Needle's personalized promotion to the military and first responders: a picture of a man and dog on a bed, with copy that reads, "Real heroes deserve real savings. We are proud to offer a 15% discount to our military and first responders.
Personalized promotions can be a highly effective way to acquire new customers, but personalized emails aren’t enough. Shoppers want brands to truly support them and their communities. Nearly two-thirds of consumers prefer to buy from companies that reflect their own values and beliefs. Brands have been using cause marketing to demonstrate this kind of alignment ...
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7 Pitfalls of Marketplace-Based Verification and How to Avoid Them

A female marketer in front of her laptop, frustrated by the limitations of affiliate-based verification.
Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.”  When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...
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