Top 3 Customer Acquisition Trends for Great Promotions in 2019

A digital marketer researching customer acquisition trends and tips on her tablet.
Three major trends will affect the ROI of your marketing promotions in 2019. Here’s what’s coming—and tips for how digital marketers like you should respond to make it a banner year. #1  What’s Out: Third-Party Data that Poses Privacy Risks Marketers faced some big challenges in 2018, and data privacy was at the center of ...
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6 Reasons Universal Travel Discounts Fail (and How to Fix Them)

A vacation photo of a canyon at sunset. Globus used exclusive military discounts on tours like these to differentiate the brand and acquire new customers.
Digital marketers are struggling to win new customers. Compared to a year ago, eight in ten report feeling under greater pressure to meet acquisition and revenue goals. And it’s even worse in the travel industry, where 97% of marketing program owners are feeling the strain. Differentiation is marketers biggest and most exasperating challenge. Forty percent say ...
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