L.L. Bean, Princess Cruises, Michaels, The North Face, and Whirlpool are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 7, 2023— SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, has partnered with more than 50 brands that […]

Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...

The days of growing a business by acquiring new customers as cheaply as possible are over. True profitability will only come when you do the hard analysis to identify your best customers, serve them incredibly well, and ignore the rest. This is the path to maximize the value they bring to your company.  So says ...

In today's digital age, fraud poses a substantial threat for all brands offering high-value promotional offers. Advanced fraudulent activities on promotions, including identity scams, are becoming increasingly common. In fact, promotion fraud represented 1.2% of US retail revenue totaling $89 billion in 2021, according to a survey from Ekata, and it is currently ranked as ...

Self-service platform adds GenZ, senior, and income verification product offerings and advanced fraud protection features. Portland, OR – Oct. 26, 2023 – SheerID, the global leader in identity verification for commerce, today announced significant product updates to further increase sales with gated, personalized offers across a range of occupations, affiliations, and customer life stages. SheerID’s […]

Aveda, Madewell, and MAC Cosmetics are among many brands celebrating first responders with these amazing deals Portland, OR – October 24, 2023 –  SheerID, the global leader in identity verification for commerce, has partnered with 30 brands that have made exclusive offers available to millions of first responders to honor and thank them for everything […]

The original version of this piece appeared as a Multichannel Merchants post. Holiday sales can offer retailers a major boost—but what happens when the holiday passes and consumers go back to business as usual? How can you persuade shoppers to come back after the Black Friday sale or the Christmas rush? After all, consumers motivated ...

The original version of this piece appeared as a Retail Customer Experience post. With increasing demands for stricter data privacy, marketers are tasked with adjusting their data collection practices accordingly. Rather than defaulting to third-party data, brands need to prioritize zero-party data that customers willingly hand over. But how do you convince customers to share ...

The annual Oregon Technology Awards ceremony recognizes recipients and honorees of the 2023 Sam Blackman, Tech Champion, and Lifetime Achievement Awards Portland, Ore. – September 26, 2023 – The Technology Association of Oregon (TAO) today recognized the invaluable contributions of four individuals to the region’s technology industry, celebrating their achievements during TAO’s annual Oregon Technology […]

The original version of this piece appeared as a Martech Series post. With stricter regulations in place and greater consumer demand for less invasive data gathering practices, data collection is changing and marketers need to adjust their strategies to keep up. Having access to consumer data benefits you, the marketer, but it also needs to ...