College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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Financial Marketer’s Digital Acquisition Game Plan for 2021

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The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...
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Research from Riddle & Bloom Helps Brands Engage Gen Z During the Pandemic

By Kylie Kinder & Henry Lichtblau Editor’s Note: The world has 235 million college students, and in the US alone they have $574 billion in spending power. To help brands market to them, we invited Kylie Kinder, Senior Client Services Manager, and Henry Lichtblau, Vice President of Client Solutions at Riddle & Bloom, to share ...
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New Research: What Teachers and Students Want from Brands for Back-to-School in 2020

As summer winds down, the pandemic still shows no signs of ending. Plans for the new school year are constantly changing, and students and teachers are struggling with an uncertain future. Brands have a special opportunity to provide support—and win new customers—with meaningful offers that support them through the crisis. To find out what these ...
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Building Consumer Trust: How to Turn Data Privacy into a Marketing Advantage

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...
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4 Key Takeaways from Adweek Elevate: Commerce

Adweek recently wrapped Elevate: Commerce. The virtual event offers six sessions focused on how marketers can effectively respond to the most pressing issues they face in today’s rapidly evolving economy, particularly in the wake of the coronavirus health crisis. Here are four great pieces of advice we took away: 01 Prioritize the Health of Customer ...
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CommerceNext Webinar Recap: 4 Ways That Retailers Can Adapt During COVID-19

The pandemic has led nearly every brand to make some kind of operational changes or strategic shifts. It’s also created widespread economic uncertainty that has radically reduced consumer spending, and retailers feel it. To help marketers respond more effectively, CommerceNext hosted a webinar highlighting ways that leading retailers are using AI, consumer data, and personalization ...
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How Cause Marketing Can Help You Grow Your Business

Former British prime minister Winston Churchill said, “We make a living by what we get, but we make a life by what we give.” Today’s brands know that making a profit is not enough. They want to make a difference, not only to succeed financially but to leave the world a better place. It’s no ...
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How to Connect with Customers through Emotional Marketing

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“The thrill of victory, and the agony of defeat.” This classic line in ABC’s Wide World of Sports opener promised viewers an emotional roller coaster as they watched the “human drama of athletic competition” unfold.  These kinds of visceral experiences are at the heart of emotional marketing, a strategy brands use to connect with their ...
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How to Grow Your Business by Caring for Customers

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The coronavirus has unraveled everyone’s world, but marketers carry additional stress. Many are wondering how to engage their customers during this crisis, and how their brands can be part of the solution in an authentic and meaningful way.  The answer is to provide personalized offers to those that have been hardest hit. Our recent survey ...
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