This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...

  LinkedIn, Sleep Number, and Steve Madden are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 8, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions […]

Market segmentation enables brands to launch targeted, personalized marketing campaigns, which, if done correctly, can lead to significantly more returns on their marketing efforts.  Segmentation is always undergoing changes, and marketers need to stay on top of these advances. Today, we’ll cover some of the top segmented marketing predictions to help your brand maximize customer ...

Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...

College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...

  J.Crew, Whirlpool, and Levi Strauss & Co. are among many brands celebrating first responders with these amazing deals Portland, OR—October 25, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 30 brands that have made exclusive discounts available to millions of first responders […]

Looking at marketing software today is overwhelming. There are dozens of products out there for every problem you have, and hundreds more for problems that aren’t even on your radar.  You can evaluate the impact of marketing software through many lenses, such as time saved, increases in impressions, and engagement. And while all of these ...

Conversion rate measures how many visitors to your site take a desired action, such as making a purchase or filling out a contact form. Tracking your conversion rates across marketing campaigns and web properties helps you determine which messaging and promotions are driving the most success, enabling you to optimize future campaigns.  But what do ...

Your customer acquisition plan should prioritize the customers who are most valuable to your brand. The more you can personalize marketing campaigns to specific communities, the more likely you are to acquire them. One consumer segment not to overlook is new movers. This is a lucrative audience, as new movers make many purchases as they ...

Data is possibly the most important tool in a marketer’s arsenal. Without it, you’re essentially taking shots in the dark, hoping your campaigns will magically hit the bullseye. Backed with insightful data, though, you can turn on the light and make informed, intentional decisions. But with all the data available in the world, how to ...