When we hear the words “student data” or “student privacy” being tossed around, our ears always perk up, since securely verifying university students’ enrollment is one of the things we do best. We took special notice this week when media outlets like the Washington Post, WSJ, and Re/code have been abuzz about Obama’s proposed legislation […]

With Christmas only 22 days away, I repeat 22 DAYS AWAY, we are all now being bombarded with ads everywhere promoting all the hottest gifts of 2014 and sales that are hard to pass up. Anytime you turn on the TV or radio you hear your favorite holiday tunes with store names sneakily added into the ...

While I really try to stay away from the temptations of online shopping, sometimes I just have to give in and recently I’ve been noticing some new additions to the online shopping experience. Here’s what I’ve noticed…

When it comes to your customers, there may be nothing more important than their perception of your brand. This is what they will discuss with friends, and this is what will impact their decision to buy from your company in the future. In recent years, it’s a customer’s view of your customer experience that truly […]

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns. We run A/B tests to determine the most favorable time to send an email blast. We re-read last year’s press coverage to deduce […]

Bad news for retailers and college students.  Some sketchy retailers in China are selling students’ .edu email addresses to the highest bidders. The scam artists who buy these legitimate .edu email addresses are using them to create special accounts under software developer programs, get access to academic databases, and yep, you guessed it, receive student ...

Dorm life – one of the many exciting new adventures that comes with going to college. Not to brag, but when I moved into the dorms my freshman year of college, I had the cutest dorm room ever – or at least in my hall! It’s not an easy task to fully decorate a room […]

Right after graduating from high school, literally the day after, the first and most important thing I had to do was order a new laptop for college. Since I already had an iPhone and iPod, I loved Apple products and knew I wanted a Mac. The best part was that Apple provided educational pricing and […]

While most of us are busting out red, white, and blue streamers, BBQ fixin’s, and fireworks this weekend, retailers are celebrating 4th of July by offering new military discounts or hosting military appreciation events during the month of July for those who protect our freedoms. Be sure to mark these limited-time offers on your calendar. […]

Major League Soccer has gained many more loyal fans over the years. Not only has this sparked an interest in the international professional soccer teams but it’s also helped to create a large buzz around the World Cup.