Here are a few of our favorite resources that spread the word about the hottest military deals as well as helpful information related to the military community.
To celebrate Teacher Appreciation Week (which is May 6-10), we thought we’d take a look at what businesses are doing to show teachers a little love. Most of the Teacher Appreciation campaigns we’ve seen this year, fall into one of three categories- discounts, freebies, and cause marketing partnerships. Discounts Some stores and restaurants only offer […]
When starting a company, there are many decisions you have to make surrounding your business plan, employees and finances – but what about your brand? Yeah, branding involves logos, slogans and graphics, but it’s much more. Branding plays a part in your entire customer experience; in-store, online and the way customers perceive your company on […]
There are five basic reasons that companies like Costco, Spotify, The Wall Street Journal, and the PGA TOUR create exclusive special offers like discounts and free admission for targeted groups of consumers such as military, students, and teachers. Protect Preserve Attract Empower Earn Let’s look at each one in greater depth. 1. PROTECT Fraud is […]
You’re a sales guy (or gal). I get it. When you go to trade shows and conferences, you’re working the floor, networking, and meeting with prospective clients in person. That’s your job. Here’s the thing. I’m the marketer. That means that my job is to squeeze every bit of value possible out of our marketing […]
Most of us have heard of the brand Oakley – they make awesome products for exercising and outdoor activities. Did you know that they also offer exclusive products for the military community? This is a win/win strategy for Oakley. Not only do they get a contract with the US Government, but they get to build […]
So, I think it’s a pretty well-known fact – kids love to play dress up! Personally, I was never into the superheroes and while I loved princesses I never wanted to be one. What I loved was dressing up in my mom’s high-heels, pearls, and purses. I loved looking through all the options in her […]
In retail, customer lifetime value is extremely important and can be the company’s largest asset. Once a customer is hooked on your product or company, it is very likely they will continue to purchase from those brands in the future as well.
If you’d like to celebrate the season of giving by offering a helping hand to a military family in need, here are a few ways to get involved:
Companies in the United States lose hundreds of millions of dollars because of coupon code fraud every year. There are fraudsters out there who make big bucks by creating fraudulent coupons to use or sell, but coupon code fraud happens more often on a much smaller scale. Coupon codes intended for targeted audiences have a […]
