More Back to School News from T-Mobile

When we blogged T-Mobile’s reduced pricing on family lines for back to school earlier this month, we thought the back to school news felt a little wimpy. Thankfully, T-Mobile has come through with a couple new back to school specials that started this week and expire in September. First, we’ve got a BOGO deal (Buy-One-Get-One) […]

Read More · 1 min read
Share

Enroll at Dell University for a Free Xbox

First Microsoft, then HP, now Dell… Is there anyone who isn’t giving away a free Xbox to college students this year? How are these budding scholars supposed to get any studying done when they’re playing Xbox all the time? All kidding aside, there are a couple of things that set Dell’s offer apart from the […]

Read More · 2 min read
Share

Six ways to NOT reach college students

I wrote this blog post in December 2011, I thought I knew a lot about college students and how to reach them. In the last seven months, I’ve learned a lot. I’ve learned so much, and this original blog post was so popular, that I decided it was worth updating. While it doesn’t have 30% […]

Read More · 2 min read
Share

HP sends you back to school in style

HP has launched their back to school campaign. I know because I received a couple of emails from Student Rate talking about the HP “Free Xbox” offer. HP also has aggressive pay-per-click ads running. I typed in “Radio Shack Back to School” and got an “HP Back to School” ad on Google, which of course […]

Read More · 2 min read
Share

Oh Those Pesky Coupon Code Sites

We totally understand why you feel the need to offer coupon codes. Really, we get it. We’ve read the same survey results you have, with titillating stats like: •    74% of shoppers search multiple online coupon sources every week, and many spend up to an hour shopping around for the best deals •    55% of […]

Read More · 2 min read
Share

Go Back-to-School With Apple

I love discounts as I might have mentioned once or twice before so I recently enjoyed looking at Apple’s back-to-school promotion, especially, since I am a proud owner of a Mac. A few years ago I went through the process of choosing a new laptop and decided on an Apple. Back then they enticed us […]

Read More · 2 min read
Share

Pinterest: It all starts with an image

We’re thrilled to bring you our first guest blog by web pioneer, author, keynote speaker, and digital marketing strategist, Aliza Sherman. Aliza is renowned for her expertise in social media marketing, and she has established herself as a valuable resource for anyone interested in the practical applications of emerging technologies and social networks. When we […]

Read More · 2 min read
Share

How to Reach Military

So you want to offer a military discount? Good for you! A military discount is not only a great way to show your support for our troops, it’s also a smart way to grow your business and reach new customers. The military market is huge. Of course you probably already realize you can’t just decide […]

Read More · 3 min read
Share

Make “Simple” even “Simpler”

This is a marketing blog, so I find this a safe place to occasionally show the ugly under belly of marketing. If you aren’t a marketer, well, read at your own risk. One of my mantras I’ve had for about a dozen years of my long marketing career is “Never underestimate the stupidity of your […]

Read More · 2 min read
Share

Once upon a time, there were three little marketers

Communication between different departments inside your company is important to the health of your business and equally important is the clarity of communication between yourself and your client.

Read More · 1 min read
Share