5 Tips for Modern Fundraising

Like many adults my age, my earliest experiences of fundraising involved going door-to-door and half-heartedly hawking cheesecakes to support my swim team and magazine subscriptions to raise money for new softball uniforms. To the delight of middle school students, their neighbors, and nonprofit organizations across the U.S, the rise of the internet has transformed the […]

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.edu Fraud Alert

We hate to be the bearer of bad news, but we feel like it’s our duty as self-appointed Discount Experts to warn all of you who are using .edu loops for verification purposes that there’s a new con out there. Turns out absolutely anyone can get their very own .edu address online, whether they’re a […]

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Behold, the Power of the Student Market

Name the top three markets you’re focusing on in your business. Is student market on that list? Yes? Good! No? Why not? Do you know how much money students are spending online? I’ll give you a hint, it’s in the billions. If you don’t have students as one of the top five in your marketing […]

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What are your goals on Pinterest?

There are many different ways to use Pinterest as an effective marketing tool. It is also incredibly easy to get distracted once you log on; trust me, I speak from personal experience here.Thinking through your goals on Pinterest before you start creating boards and pins will help you keep your eye on the prize and […]

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Your discount programs–are you solving pain points or creating them?

There’s this thing, called the Internet…you can do all sorts of things with it. You can look up facts, like how many plastic surgeries Cameron Diaz has had. You can communicate with people about what you had for breakfast, and post pictures of the Virgin Mary’s image on your toast. You can also sell stuff. ...
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Six ways to NOT reach college students

Are you trying to reach college students as a target market? It certainly makes sense. College students spent $70 billion online last year, that’s billion with a “B.” College students are everything a business is looking for in a new customer: the whole world in front of them, great potential, cinder-block and milk-carton furniture…picture of ...
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Launch a Referral/ Recommendation Program Like I Didn’t

I took a nugget of wisdom from a friend of mine, Caroline Cummings. She gave an entire presentation that was basically titled “Learn from my mistakes.” It consisted of 10 mistakes she made in trying to start a business. It was one of the best presentations on starting a new business I’ve seen. After running ...
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How marketers can fix the economy

So, I’ve been watching all of the Mad Men episodes back to back on AMC. For a marketing geek like me, that show is more addicting than anything snuck into Dr. Drew’s house. Let me state before I go any further that I watch it in complete suspended disbelief. I believe that if you are […]

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