This article originally appeared here. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome is the latest admission by big tech that consumers take their privacy seriously. Much of the discussion since then has focused on ways in which to do cookieless advertising. But, if we understand what makes a potential customer tick, ...

When you’re meeting someone for the first time, how often do you ask, “What do you do?”  It’s a popular first question because someone’s profession isn’t just a title, it’s a part of their identity and reveals a great deal about them. Finding out what someone does for a living can jumpstart a conversation and ...

Data drives personalization, but for campaigns to be effective, you need quality data that’s collected and used responsibly. When it’s not, consumers feel stalked and brands miss an opportunity to create truly inviting experiences.  To learn how this applies to financial services, the Money20/20 podcast “MoneyPot” spoke with two senior leaders at SheerID—Julie Cox, VP ...

The role of affiliate marketing in the digital advertising ecosystem is well established, as tens of thousands of merchants rely on affiliate marketing as part of their revenue today.  Recent research projects that the US affiliate marketing spend will increase to $8.2 billion by 2022, up from $5.4 billion in 2017 according to the source. ...

Sai Koppala, CMO at SheerID, shares strategies to help retailers create a stronger connection with customers. This article originally appeared here. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census ...

Widespread eligibility for the Covid-19 vaccine has made students hopeful about returning to their campuses this fall, but uncertainty about what the future holds has made schools cautious. Will academic life really be “back to normal”? And, after this unprecedented year, what does that even look like? For marketers, it means having to parse student ...

Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...

Last spring, communities around the globe joined together every night to applaud, ring bells, and show appreciation for the hardworking healthcare professionals that were facing the unprecedented crisis of covid-19. Brands joined in, with many social media posts proclaiming solidarity and thanks for frontline workers.  Nearly a year later, those nightly cheers are a distant ...