What Financial Marketers Can Learn From Retail

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...
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How Personalized Offers Can Heal Healthcare Workers—and Your Brand

Last spring, communities around the globe joined together every night to applaud, ring bells, and show appreciation for the hardworking healthcare professionals that were facing the unprecedented crisis of covid-19. Brands joined in, with many social media posts proclaiming solidarity and thanks for frontline workers.  Nearly a year later, those nightly cheers are a distant ...
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The Power of Military Discounts and How to Harness It

By Haley Johnson, Content Marketing Specialist, Refuel Agency Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits, shows appreciation to the military community, ...
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College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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How to Identify and Acquire the Most Profitable Thin-File Customers

When you look at a mountain it’s impossible to know if there’s gold buried inside. For lenders, the mountain of thin-files—a group of 62 million people in the US alone—holds a potential vein of gold.  Thin-file customers may have little or no credit history, but that doesn’t mean they won’t be great customers. But do ...
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Financial Marketer’s Digital Acquisition Game Plan for 2021

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The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...
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A Difficult Year Inspires Hope

A message from Jake Weatherly, CEO of SheerID As I reflect on 2020, I have an overwhelming feeling of gratitude. Yet sometimes I dwell on the things that have been taken away, because it’s been a historically difficult year. A global pandemic and social unrest have affected our communities around the world, leaving behind tremendous ...
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Research from Riddle & Bloom Helps Brands Engage Gen Z During the Pandemic

By Kylie Kinder & Henry Lichtblau Editor’s Note: The world has 235 million college students, and in the US alone they have $574 billion in spending power. To help brands market to them, we invited Kylie Kinder, Senior Client Services Manager, and Henry Lichtblau, Vice President of Client Solutions at Riddle & Bloom, to share ...
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Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...
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Refuel Agency’s Tips for Creating Powerful Veterans Day Ads

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Editor’s Note: The military community is demographically diverse and has $1.2 trillion in spending power, making it a high value consumer tribe for any brand. In the article below, we invited Liz Carmo with Refuel Agency—one of our preferred partners— to share her expertise in how brands can engage the military with campaigns that are ...
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