Brands need accurate customer information to build engaging marketing campaigns, but the shift away from their traditional sources due to third-party data deprecation is leaving many with a dearth of data. As third-party cookies disappear, zero-party data is stepping into the spotlight as a promising alternative. But plenty of marketers are left unsure what this ...

SheerID and Refuel Agency have long supported the military by enabling companies to run marketing programs that honor and engage the military community. Many of these brands are launching special campaigns in May to celebrate military appreciation month and reward service members for their contributions to our society.  SheerID and Refuel wanted to amplify these ...

Third-party cookies are on their way out, and this data deprecation has left many brands wondering how to effectively gather consumer information. With laws like the GDPR and CCPA pushing brands to opt for privacy-friendly forms of data collection, marketers need to identify alternative ways of obtaining consumer data they can trust. The solution? Collecting ...

The military community is an important group that deserves recognition and appreciation for all their sacrifices. If your company wants to thank these brave heroes for their service, May is the perfect time. May is Military Appreciation Month, and it contains several holidays honoring military and veterans, such as Military Spouse Appreciation Day (which recognizes ...

As a brand, you know your target audience. That’s marketing 101. But knowing exactly how to engage that audience in meaningful ways for long-term customer retention is easier said than done. One brand cracking the code for lasting customer engagement is Gainful, a company offering personalized performance nutrition. While Gainful’s product is for everyone, reaching ...

Racing giant NASCAR is getting creative with how they personalize their marketing campaigns. With COVID concerns causing many consumers to feel cautious about live events and the phaseout of third-party cookies on the horizon, the brand is discovering new ways to stoke loyalty in current fans and acquire new customers.  Lindsay Hall, NASCAR’s Senior Director ...

The original version of this piece appeared as an Econsultancy post. The marketing shift is on this year as third-party cookies are being phased out in 2023. Growing digital privacy concerns are making it harder for brands to track consumers and gather the quality data they need to personalize their campaigns. A new era of ...

Knowledge is power, but with power comes responsibility.  For marketers, power means data—a critical ingredient to creating the kind of personalized marketing consumers want. And with mounting data privacy concerns, responsibility means being accountable and transparent with how you collect that data.  The most powerful data you can collect responsibly are first-party data and zero-party ...

Brand trust is a priceless commodity that comes from having an authentic relationship with consumers. To effectively build that relationship, marketers need data that comes directly from the customer, and they need to collect it in a privacy-compliant manner. It’s a challenge that’s become urgent due to recent industry privacy changes (such as Apple’s Identifier ...

This article originally appeared as a Forbes Communication Council Post. I’m a marketer. And like you, it’s been ingrained in me not to ask consumers for their data—because that sounds like friction. Anything that makes a consumer pause and question the brand’s intentions creates friction that can slow down the experience and kill the sale. ...