Doctors Are Fighting the Pandemic. Here’s How Brands Can Help.

Header Image
Doctors are one of the consumer tribes that have been hardest hit by COVID-19. They are working long hours on the front line, fighting to save people’s lives while exposing themselves—and their families—to infection. It’s no wonder more than 70% of frontline healthcare workers are experiencing psychological distress.  Communities everywhere are expressing their support. Even ...
Read More · 2 min read
Share

SheerID CEO in MarTech Advisor: Why Telecom Brands Are Taking a New Approach to Personalized Marketing

Marketers continue to search for the best way to create a lasting connection with consumers. And identity marketing, a new form of personalized marketing, is rising to the top.  Especially now, during these uncertain times, consumers are paying close attention to how brands are engaging with them. Quality communication is far more important than quantity.  ...
Read More · 4 min read
Share

AT&T Delivers Good News: 3 Months of Free Service for Nurses and Doctors

Doctors and Nurses Featured Image
Healthcare workers are on the front lines of the pandemic, and people all over the world are applauding their heroic efforts. Now leading brands are stepping in to show their support, too.  AT&T announced on Sunday that it was offering nurses and doctors three free months of wireless service through its FirstNet—a network that provides ...
Read More · 3 min read
Share

How You Can Stand Up for Medical Workers with Personalized Offers

A worried nursing looking a clip while she sits in a hallway with other nurses and doctors.
The coronavirus has slammed us. Infections are rising, wealth is disappearing, and people are losing their jobs. Everyone is reeling, but medical workers have been hit the hardest. They’re struggling with the same losses we are, while trying to care for the sick, develop a vaccine, and find a cure. We owe them our support, ...
Read More · 4 min read
Share