New Harris Survey: Teachers’ Plight and How Brands Can Help

When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...
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Five Tips From 44 CMOs On Building Trust With Zero-Party Data

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...
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Think Outside the Mailbox: How to Digitize a New Movers Campaign

As a frequent mover, I’ve changed my address with USPS many times. I always sign up to receive the new-mover offers, and I’m always disappointed when the packet arrives. The discounts are often too small to make much of a difference, and keeping track of paper coupons in the chaos of my move is nearly ...
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Financial Marketer’s Digital Acquisition Game Plan for 2021

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The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...
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How To Triple Engagement with Your Affiliate Marketing Program

A woman on a street at night, smiling at her cell phone after receiving a personalized offer through an affiliate marketing program.
From shoes to stereos to sweet travel deals, you can promote anything using affiliate publishers. And if you do use affiliates, you’re in good company.  More than four in five brands use affiliate marketing, and affiliates drive 16% of all online orders. By leveraging affiliate channels, marketers can share personalized offers with numerous consumer tribes, ...
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7 Pitfalls of Marketplace-Based Verification and How to Avoid Them

A female marketer in front of her laptop, frustrated by the limitations of affiliate-based verification.
Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.”  When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...
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The Importance of Customer Verification for Personalized Marketing

A man and woman verifying a personalized offer on their cell phones, underscoring the importance of customer verification for brands.
Identity marketing is a rapidly emerging form of personalized marketing that many brands are beginning to use. It involves using personalized offers to engage consumer tribes like students or teachers, based on their deep-seated identity attributes; however, most marketers don’t understand the importance of customer verification to make this form of personalization succeed. How Identity ...
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How Digital Verification Makes Marketing to Students Easy for Financial Services

A smiling female college student on a bright campus.
Marketing to students can be a lucrative strategy for financial services organizations. In the US alone, college students have $574 billion in spending power. And capturing their business early can pay off. Research shows that college students have a 10-year customer life cycle.  What college students often don’t have, however, is a FICO score or credit ...
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How CompTIA Crushed Student Discount Abuse

Happy college students walking down a corridor in a stately campus building.
Student discount abuse is rampant—as high as 35% with some brands. That can be devastating for brands that use student discounts to attract and nurture new customers. CompTIA experienced this damage firsthand when it realized fraudsters were ripping off their student discounts and reselling them. To stop the discount abuse, the organization used digital verification—and reaped ...
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How to End Employee Discount Abuse

A woman makes an online purchase using digital verification to confirm she's not committing employee discount abuse.
Employee perks are the bomb. Who doesn’t love getting an exclusive discount on a wireless plan or at a favorite retailer, just for showing up to work? Employee perks improve people’s quality of life and engender company loyalty. Likewise, employee discounts are the kind of “cherry-on-top” benefit that helps employers recruit rockstar talent. In fact, ...
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