How ASICS Drives Double-Digit Growth with Zero-Party Data

Over the last fifteen years, personalized marketing has been built on stalking consumers. Third-party cookies, third-party lists, and third-party data were the norm—even though we marketers knew this unverified information was imperfect and intrusive.  Today, the landscape of data collection for personalization in marketing is shifting quickly. Thanks to increasing regulatory scrutiny and a long-overdue ...
Read More · 7 min read
Share

New Harris Survey: Teachers’ Plight and How Brands Can Help

When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...
Read More · 9 min read
Share

Five Tips From 44 CMOs On Building Trust With Zero-Party Data

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...
Read More · 7 min read
Share

Is Invited Personalization The Future Of Cookieless Marketing?

This article originally appeared here. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome is the latest admission by big tech that consumers take their privacy seriously. Much of the discussion since then has focused on ways in which to do cookieless advertising. But, if we understand what makes a potential customer tick, ...
Read More · 4 min read
Share

Using Zero-Party Data to Create Value for Financial Customers

Data drives personalization, but for campaigns to be effective, you need quality data that’s collected and used responsibly. When it’s not, consumers feel stalked and brands miss an opportunity to create truly inviting experiences.  To learn how this applies to financial services, the Money20/20 podcast “MoneyPot” spoke with two senior leaders at SheerID—Julie Cox, VP ...
Read More · 3 min read
Share

7 Pitfalls of Marketplace-Based Verification and How to Avoid Them

A female marketer in front of her laptop, frustrated by the limitations of affiliate-based verification.
Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.”  When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...
Read More · 5 min read
Share

How Retailers Can Stand Out in a Noisy Marketplace

A shopping mall filled with people. Retailers greatest customer acquisition challenge is standing out from their competitors.
It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...
Read More · 3 min read
Share