5 Steps to Creating Personalized Marketing for Consumer Communities

A huddle of smiling college students brands can target with personalized marketing.
Current approaches to personalized marketing are falling short, and both brands and consumers are searching for a new way to build mutually satisfying relationships. Brands are responding by implementing new approaches to personalization that give consumers control of their data. This move is restoring trust in the brand-consumer relationship and helping brands leverage the social ...
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How to Create Personalized Marketing in the Wake of CCPA

A woman in front of her laptop, worried about her data privacy and wondering if she should take advantage of the CCPA and ask a company to delete her data.
Marketers are constantly leveraging consumer data to create targeted marketing. But today’s consumers highly value their privacy and will punish brands that don’t protect their personal information. More than 4 in 5 consumers say they will do business elsewhere if they don’t trust that a company is responsibly handling their data. The California Consumer Privacy ...
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SheerID Expands Vision to Balance Personalization and Privacy

A female teacher at a chalkboard, a young woman walking on campus, and a soldier holding the hand of his toddler daughter--all members of a high value consumer tribe brands should target with personalized offers.
A message from Jake Weatherly, CEO of SheerID Today we announced that SheerID received a $64 million minority investment from CVC Growth Partners. It’s a big moment for SheerID and our customers. It’s also a milestone that excites me as the company’s CEO and underscores our inflection point in the industry.  Together with our recent ...
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The Importance of Customer Verification for Personalized Marketing

A man and woman verifying a personalized offer on their cell phones, underscoring the importance of customer verification for brands.
Identity marketing is a rapidly emerging form of personalized marketing that many brands are beginning to use. It involves using personalized offers to engage consumer communities like students or teachers, based on their deep-seated identity attributes; however, most marketers don’t understand the importance of customer verification to make this form of personalization succeed. How Identity ...
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7 Reasons You Should Be Marketing to Teachers

A male teacher in a classroom with young students, happily sharing the school supplies he bought from a company that was marketing to teachers with a teacher discount.
If you’re not marketing to teachers, you’re missing out. The US has 4 million K-12 teachers, and they’re spending $1.7 billion of their own money on classroom supplies alone.  Recent research provides new insight into teachers’ spending and shopping habits and reveals why marketing to teachers is both smart and lucrative for brands. 01 Teachers ...
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Comcast Launches Creative Way to Market to College Students with New Technology

Two female Gen Z Comcast customers smiling because the company's creative way to market to college students included Amazon Music and HBO, too.
Gen Z is a highly coveted audience, and smart brands are doing everything they can to capture their attention. Comcast developed a creative way to market to college students that leverages the best of what they, and other media companies, have to offer. This new approach maintains Comcast's profit margins and it’s working like gangbusters. ...
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4 Tips to Make Personalized Offers Stick for Gen Z

A Gen Z boy standing in front of a world map, happy with the personalized offer he received from his favorite brand.
Gen Z is the future. And they’re the biggest segment we’ve ever seen: nearly 2.5 billion strong and projected to account for 40% of all consumer spending by 2020. You need to engage them, but it’s difficult to cut through the noise. Want your brand to stand out? Win over Gen Z with personalized offers ...
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6 Tips for Choosing the Best Student Verification Solution

Three students gathered outdoors around a laptop discussing worldwide student verification.
Personalized student offers are a powerful way to reach Gen Zers around with world. But for your programs to succeed, you need an effective form of student verification. In our previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...
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How Gated Offers Help Levi’s Win Customers through Value and Values

A military woman smiling because she feels honored by Levi's new customer acquisition program providing the military community with exclusive discounts.
Levi’s is making a comeback. Since joining as CEO in 2011, Chip Bergh has restored the iconic brand not just to profitability, but to prominence in American culture. And new customer acquisition programs are driving its success. The company has refocused its positioning for women and renewed efforts to reach a younger audience. And now ...
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The 5 W’s (and 1 H) of Marketing to College Students

College students standing in a line covering their faces with cut outs of chat bubbles.
Millennials are so 10 minutes ago. The new hot segment that digital marketers are focusing on? Young college students. And for good reason. By 2020, Gen Z consumers will make up 40% of the US population. So how can you add marketing to college students to your customer acquisition strategy? Here’s what you need to ...
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