New Harris Survey: Teachers’ Plight and How Brands Can Help

When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...
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Five Tips From 44 CMOs On Building Trust With Zero-Party Data

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...
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How to Win Brand Influencers with Professions Verification

When you’re meeting someone for the first time, how often do you ask, “What do you do?”  It’s a popular first question because someone’s profession isn’t just a title, it’s a part of their identity and reveals a great deal about them. Finding out what someone does for a living can jumpstart a conversation and ...
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Is It Back to Normal for Students When They Return to School?

Widespread eligibility for the Covid-19 vaccine has made students hopeful about returning to their campuses this fall, but uncertainty about what the future holds has made schools cautious. Will academic life really be “back to normal”? And, after this unprecedented year, what does that even look like? For marketers, it means having to parse student ...
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Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Woman at a laptop using software Alteryx provided free to build student and teacher customer loyalty.
Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...
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Marketing to Teachers

Marketing to Teachers
Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...
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What Financial Marketers Can Learn From Retail

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...
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The Power of Military Discounts and How to Harness It

By Haley Johnson, Content Marketing Specialist, Refuel Agency Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits, shows appreciation to the military community, ...
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College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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Financial Marketer’s Digital Acquisition Game Plan for 2021

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The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...
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Marketing to the Military Explained

The military market is huge—it’s made up of approximately 37 million service members with $1.2 trillion in buying power. Three in four members of the military said they actively seek out brands that offer a military discount and that they have a strong overall trust of those companies.  Offering a military discount is an effective ...
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Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...
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