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Every marketer knows that personalization is highly effective, and that buyer personas are a powerful tool for creating it. But well-drawn personas aren’t enough. You need to create campaigns that attract and convert the customers they represent, and that’s often easier said than done. Identity marketing gives you direct access to the personas you want ...
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Marketers across all industries are using identity marketing to acquire and retain their best customers. Now they can answer one of the first questions their boss will ask: how did those customers find us? Brands using SheerID to run their identity marketing campaigns can use our new automatic UTM campaign reporting feature to identify the ...
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Our identity is a deep expression of who we are. It sets us apart, unites us with others, and gives life meaning. It’s also how others see us, and when they acknowledge our identities, we feel seen and appreciated. When marketers understand and leverage the power of identity, they can create more enduring customer relationships. ...
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