A tin filled with halloween candy.

Halloween Consumer Report

Posted on Oct 23, 2015 · 2 min read

With all the Halloween festivities about to begin in about a week, many of us are scrambling to get last minute costumes ready, pumpkins carved, decorations hung, and all the best candy purchased. Although we do this every year, many of us don’t realize just how big of a spending holiday Halloween is for consumers. The National Retail Federation recently took a Halloween survey on what’s hot this Halloween, how much consumers are willing to spend, and many more fascinating Halloween consumer trends for 2015. Here’s an overview of what the NRF found.

Who’s celebrating?

  • 157 million Americans will be celebrating Halloween in 2015
  • 8/10 millennials said they already have plans with their friends
  • 68 million Americans will dress up this Halloween
  • 20 million pet owners will dress up their pet

How much is being spent?

  • Total spending in 2015 will reach $6.9 billion in
  • The average American will spend $74 on decorations, candy, costumes, and more
  • Consumers will spend an average of $27.33 on costumes, which comes to a total of $2.5 billion on store-bought and homemade costumes
  • $2.1 billion will be spent on Halloween candy
  • $330 million will be spent on greeting cards
  • $1.9 will be spent on Halloween decoration
  • Military and student discounts on Halloween costumes can be found here

What are the best costumes?

  • 31.4% of consumers draw inspiration for their costume online
  • Nearly 25% of millennials drive Pinterest traffic around Halloween ideas

Did you know?

  • The heaviest pumpkin was 2323 lbs., this would make over 774 pies
  • #1 favorite candy is candy corn

NRF 2015 Top Costumes Survey conducted by Prosper Insights and Analytics

Clearly Halloween has become a huge consumer spending holiday in America, but it’s worth it for all the fun and memories that are created each year. We hope you have a Happy Halloween!


Photo credit: Jamal Fanaian

Sources: Fun Size Figures: Summing Up Halloween, NRF Halloween Headquarters

Madeline Boehmer by Madeline Boehmer