College students revel in their youth and the endless opportunities that lie ahead, and they love when brands recognize their life stage with personalized offers.
According to new research by SheerID, 92% of students identify with being in college more strongly than they do with their family role, religion, nationality, or cultural background. And offers exclusive to students resonate deeply — 75% said a discount makes them feel excited.
Brands that reward students with special offers win their business and their loyalty. Half of students said a student discount would make them try a new brand, and nearly 7 in 10 students said it would make them shop with a brand more often.
The infographic below offers more insight into how you can cultivate lucrative, lifelong brand relationships with students.
Want a deeper dive into our survey results? Check out our back-to-school report, How Brands Can Support Teachers and Students During Uncertain Times.