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Instant Delivery, Dash Buttons, and Delivery Drones… Oh My!

Posted on Apr 16, 2015 · 3 min read

It was only a few years ago that we were amazed by the fact that we could shop online and have an item brought directly to our door in a week or two. But as the world of e-commerce has continued to evolve, we have seen many changes and improvements to this process, due to the sites we love creating an easier and more positive shopping experience. Some of those changes include free shipping and returns, reserving items online to be picked up in-store, and an easier check out process.

Amazon has always been one of the companies who is constantly delivering a positive customer shopping experience. Some of the favorite features on Amazon are:

  • Easy navigation and search options around the site, allowing users to quickly find and purchase products, as well as sellers being able to quickly process purchases.
  • Content is tailored to each individual user based on customer’s shopping habits
  • Related items show users products they might like based on past purchases, searches and views.
  • Prices are always compared to MRSP, showing consumers that they are getting the lowest prices.
  • Shoppers know ahead of time whether the item they chose comes with Prime shipping or free shipping.
  • Easy subscription orders for items you love.

While these features are great, Amazon has recently been in the news for a few other new features they are currently piloting that could revolutionize the way we shop online.

In December, Amazon launched its new program called Prime Now, which allowed Prime members access to one and two hour delivery, but only if they lived in Manhatten. Amazon recently announced that Baltimore and Miami would be the second and third cities to have access to this rapid delivery service. While there is a cost to have items delivered in one hour, if you are able to wait two hours, your items will be delivered for free.  With all the talk around rapid delivery, it was also brought to consumer’s attention that Amazon drones could soon be in our future.


Another program Amazon recently announced was the “Amazon Dash Button.” The Amazon Dash Button will revolutionize the way Amazon shoppers reorder their favorite household items. When you start running low on products like Bounty, Tide, Huggies, Gatorade, Olay, and Gerber, all consumers have to do is press their Dash Button. The Dash Button can be hung, stuck, or placed right where you need it in your home and connects right to your wifi. After the button is pushed, you will be alerted on your phone, and then Amazon will quickly deliver your purchases so you don’t have to take a last-minute trip to the store.

With the introduction of Prime Now and Dash Buttons, Amazon is posing as a major threat towards brick and mortar stores. Not only will shoppers be able to get their products almost as fast as it would take them to run to the store, but they will also be able to order ahead and maybe even avoid the store all together for their favorite household items. Although both of these new features are currently not available everywhere, I’m excited to try them out when they make their way to Eugene, OR. How do you feel about Prime Now, the Dash Button, or even the Amazon drones that could be in our future?

Madeline Boehmer by Madeline Boehmer