MarTech Today Webinar: How to Drive Revenue While Staying True to Your Brand Purpose
In a recent MarTech Today webinar, SheerID’s CMO, Sai Koppala, was joined by Headspace’s lead of social impact, Lino Reveles Trujillo, for a conversation about how you can drive revenue while remaining aligned with your brand purpose.
In this recorded webinar, they discuss:
- The do’s and don’ts of acquiring customers during this difficult time.
- How a recent study conducted by Forrester Consulting and commissioned by SheerID proved that “marketing to specific identity attributes is the key to successful personalization.”
- How Headspace engaged educators with an exclusive offer that expressed its mission and drove revenue and loyalty.
- And much more