Military Discount on Big Apple Circus and More

Posted on Sep 13, 2012 · 3 min read

SheerID is fighting for military discounts. That’s literally why we get out of bed every morning, well, that and eventually we get hungry and need to get a bowl of Cocoa Puffs. We want there to be lots and lots and lots of military discounts. We want the military discounts to be deep, and permanent, and exclusive, and easy to redeem. But we need the help of the military market. If a company offers a military discount, you all need to go buy stuff using the discount, and maybe even more importantly, you need to tell everyone you know about the discount to get more people to redeem it.

Big Apple Circus Poster: Dream BigWhy you ask, is this blog post being pushy and giving you homework? There’s a good reason, and a perfect, timely example–a new military discount that SheerID has recently learned about is a 50% discount for Big Apple Circus in Dulles, VA.

Like most companies, Big Apple Circus wants to offer a military discount for all the right reasons. They want to say thank you, they want to be an example to the world by honoring our military men and women. But as all companies, they need to make money to stay in business. So if they spend money and energy getting the word out about a military discount, they want to see it used. They want to see that the military market cares and pays attention and shows loyalty with their dollars.

Are you still not sure you care? Stay with me, it gets better. See, if Big Apple Circus gets a good buzz and a great response to this discount, then they’ll extend it to their other shows around the country. They’ll also share their success with other “event” type companies who will then also consider military discounts—companies who offer concert and sporting event tickets. See where this is going? Also, SheerID has talked to dozens of other companies about offering military discounts and those companies are waiting to see how it goes with Big Apple Circus.

Are we saying that the fate of you receiving a military discount on a new power drill, a new crisp shirt for your job interview, and a fruit gift basket for your mom’s birthday lies on the back of a clown with squeaky shoes? Well, sort of, yes.

So, here comes the homework assignment: If you live in DC, go support Big Apple Circus. If you don’t live in the DC area, you have an assignment too—tell someone about it, tell several someones about it, heck, shout it from the rooftops.

And of course, don’t just spread the word about Big Apple Circus. Be an evangelist for all the companies that support our troops. In the end, everyone wins.

Marci Hansen by Marci Hansen