Posted at 11:54h in Blog PostsThe military community is comprised of nearly 30 million consumers with a purchasing power of over $1 trillion annually. This includes active duty, reservists, the National Guard, retirees, military employees, and veterans, plus their spouses and other dependents. With so many deserving consumers in this group, it’s no surprise that many companies try to give exclusive offers to the military community, however, many don’t know how to create a success military discount program that provides value to these special customers. Working closely with hundreds of clients, we’ve pulled together the 5 proven ways you can create a successful military discount program: + - Unfortunately, there are many not-so-honest companies out there trying to take advantage of the military community, and most military members see right through it. Before you launch a military discount, take a look at your company culture. Recognize your employees who have served and get them involved with the campaign. They will be able to give your insight into the military community and a better understanding to create a military-friendly message that is genuine.