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by Madeline Boehmer
It’s no secret that the millennial generation, especially current college students, are on the lookout for a good deal. In fact, according to a recent report by CouponFollow, 80% of millennials say that finding the best deals will impact their online shopping decisions. Since millennials hold a massive purchasing power, this target market is one that should not be overlooked by retailers. Here is a closer look at the purchasing decisions of 1,000 Americans between the ages of 20-35 and what their shopping habits mean for retailers, both online and offline:
  • When shopping online, 69% of millennials search for coupon codes and the majority of millennials will spend at least 3 minutes searching for coupon codes
  • 56% of millennials follow brands on social media to gain early access to deals and savings
  • 60% of millennials search for coupon codes before shopping - younger consumers are feeling the challenges of adulthood and are actively looking for ways to preserve resources
  • 79% of millennials say that finding the best deals will impact their purchasing decision when shopping online
  • The future of retail requires a hybrid approach - in order to make a tangible impact, retailers must bridge the gap between online and offline experience
Even though retailers know millennials want access to discounts, they don’t know how to properly offer the discounts or engage with them. Here’s 3 of our favorite ways for retailers to target the millennial market:                                    

by Madeline Boehmer
As an affiliate marketer, you’re incredibly familiar with the importance of customer acquisition, and how effective affiliate programs can be to get new customers in the door. In fact, a study from the National Retail Federation found that 38% of marketers call affiliate marketing one of the top customer acquisition methods. However, equally important to the overall growth of your business is also the other side of that coin: customer retention and conversion. While AM Navigator reported that in most affiliate programs, less than 10% of affiliates drive 90% of traffic and conversions, many affiliate marketers may find that generating loyalty through affiliate programs can be a major challenge. Since acquiring customers is done solely through your publisher, you can’t connect and personalize those customer’s experience, right? Wrong. Affiliate programs have a unique opportunity that’s often overlooked by the people who run them: The ability to increase customer loyalty, personalization, and conversions through exclusive offers for specific customer segments like students, teachers, and the military. And with simple yet secure verification solutions, like SheerID’s, you can get even more out of these offers than you thought possible.

by Madeline Boehmer
At SheerID, we work hard everyday to help our clients better connect with special markets like the military, students, and teachers. With our eligibility verification in place, our clients can show their support for these communities through offering deeper discounts than ever before. Recently our client, The Buckle, was recognized as one of Apparel Magazine’s Top Innovators of 2017 for their work with the military community. Here’s a little insight into the program they created to benefit their military customers:

by Madeline Boehmer
One of the founding ideals of SheerID is giving back to the military community through helping brands bring unique special offers to the military on Memorial Day - a day that Americans stand together to remember and honor those who fought and died for our freedom. This week, 9 companies have announced new military offers for Memorial Day using SheerID's military verification platform to keep their offers exclusive.

by Madeline Boehmer
In the United States, there are over 6.7 million teachers and administrators working hard every day to educate our students. While we are all thankful for all the effort, time, and money they put into their career as a teacher, we don’t always take the time to say thank you. Luckily, Teacher Appreciation Week is a great way for families and businesses to recognize all the hard work that teachers put in. This year Teacher Appreciation Week is this week, May 8-12. One great way that companies can honor teachers is through offering exclusive teacher appreciation week discounts on their products and services. Many of our clients wanted to show their appreciation and say thank you for offering exclusive teacher discounts. Check out this great list of discounts and share them with the teachers in your life!

by Madeline Boehmer
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Exclusive discounts have long been a strategy for retailers to gain attention from target customer groups - think “student discount”. Not only are they effective, but they’re a great way to edge out the competition and keep customers coming back. However, the rise of ecommerce has made giving these exclusive discounts more of a challenge. How do you ensure that your customer is actually a currently enrolled student, and not someone just trying to get a discount?

by Madeline Boehmer
Recently, Piper Jaffray, a leading investment bank and asset management firm, took their annual survey on millennials, although one of the most shocking statistics showed the Starbucks had lost it’s No.1 spot for “favorite restaurant” to the fried-chicken chain, Chick-fil-A, there was a lot of other great information on teen spending habits. Here’s an overview of the findings:

by Madeline Boehmer
With information available across the web, social channels, and our very own databases, it is not hard to see that we have reached the point where we all need to figure out what to do with all the massive amounts of data being generated at an extremely rapid pace. Even though we know big data gives us all the information that we need, the thought of diving deeper can be overwhelming. In order to make the most of all the accessible data, businesses need to start focusing on how they can use incoming data to create a better customer experience. Here are 3 ways that diving into your data will benefit your company: